You just spent two hours crafting the perfect LinkedIn post. It got 47 likes, 12 comments, and then... disappeared into the void of your followers' feeds.
Sound familiar?
Here's what most people don't realize: your best content doesn't have to die after 48 hours. Learning how to repost on LinkedIn strategically can give that brilliant post a second life, reaching new audiences, sparking fresh conversations, and multiplying your ROI on the effort you already put in.
But reposting isn't just about recycling your own content. It's also one of the smartest ways to fill your content calendar, position yourself as an industry curator, and build relationships by amplifying others' voices.
In this guide, you'll learn exactly how to repost on LinkedIn (step-by-step), when to use each repost method, what to repost for maximum engagement, and the best practices that turn a simple share into a strategic visibility tool.
What Does It Mean to Repost on LinkedIn?
Reposting on LinkedIn means sharing someone else's post (or your own past content) directly to your feed. When you repost, the original content appears in your network's feed, either with or without your added commentary.
Think of it like retweeting on Twitter/X, but with more strategic options.
There are two ways to repost on LinkedIn:
- Direct Repost, Shares the original post as-is, with no additional input from you
- Repost with Your Thoughts, Creates a new post featuring your commentary above the original content
The method you choose matters more than you think. Direct reposts boost the original content without impacting your own metrics. Reposting with thoughts creates a brand new post that LinkedIn's algorithm evaluates against your other content.
Understanding how to repost on LinkedIn using each method is essential for maximizing your visibility.
Why You Should Learn How to Repost on LinkedIn
1. Fill Your Content Calendar Without Starting From Scratch
Not every post needs to be original. Reposting high-quality content from industry leaders, employees, or customers keeps your profile active without the pressure of constantly creating new material.
2. Position Yourself as an Industry Curator
When you consistently share valuable insights, your audience starts seeing you as a trusted filter for what matters in your field. You're not just a creator, you're a connector.
3. Amplify Employee and Customer Voices
Did an employee share a company win? Did a customer post about their success using your product? Reposting these moments celebrates your team and showcases social proof.
4. Extend the Lifespan of Your Best Content
Your most valuable post from three months ago? Most of your current followers never saw it. Reposting proven winners gives them a second (or third) chance to reach new eyes.
5. Build Relationships
When you repost someone's content and tag them, you're not just sharing information, you're strengthening professional relationships. People remember who amplifies their voice.
How to Repost on LinkedIn (Step-by-Step)
Method 1: Direct Repost (No Commentary)
Step 1: Scroll through your LinkedIn feed or visit a specific profile to find the post you want to share.
Step 2: Click the Repost button (the circular arrow icon) located below the post, next to Like and Comment.
Step 3: In the dropdown menu, select "Repost" (not "Repost with your thoughts").
Step 4: A confirmation message will appear in the lower-left corner saying "Repost successful." Click "View" to see your repost.
That's it. The original post now appears in your feed exactly as the creator posted it.
When to use this method:
- You want to boost someone else's content without adding commentary
- You're amplifying company announcements or employee posts
- You're sharing time-sensitive content quickly
- You want to avoid creating a new post that competes with your original content
Method 2: Repost with Your Thoughts (Add Commentary)
Step 1: Find the post you want to repost and click the Repost button.
Step 2: Select "Repost with your thoughts" from the dropdown.
Step 3: A text box will open. Add your commentary, insights, or questions above the original post.
Step 4: (Optional) Use @mentions to tag people, companies, or schools relevant to the discussion.
Step 5: Click the dropdown next to your name to adjust who can see your repost (Public, Connections, etc.).
Step 6: Click "Post" in the lower-right corner.
When to use this method:
- You want to add your perspective or analysis
- You're sparking a discussion with a question
- You're connecting the content to a current trend or your brand's mission
- You're positioning yourself as a thought leader (not just an amplifier)
What to Repost on LinkedIn (Content That Actually Performs)
Not everything is worth reposting. Your goal is to become a trusted curator, not a content dumping ground. Here's what performs:
1. Employee Advocacy Posts
When an employee shares a company win, thought leadership piece, or behind-the-scenes moment, repost it from your company page. This celebrates your team and showcases your culture.
2. Customer Success Stories
Did a customer post about their results using your product? Repost it. User-generated content (UGC) is social proof gold.
3. Industry News and Trends
Share breaking news, research reports, or trend analyses from credible sources. Add your take on what it means for your industry.
4. Thought Leadership from Influencers
When industry leaders share valuable insights, repost with your commentary. This aligns you with respected voices and adds your perspective to the conversation.
5. Your Own High-Performing Content
Top LinkedIn creators repost their own best-performing content to reach new audiences in different time zones or to give evergreen posts a second life.
How to Repost on LinkedIn: Best Practices for Maximum Engagement
1. Always Add Value When Reposting With Thoughts
Don't just say "Great post!" Add something meaningful:
- Your unique perspective or analysis
- A question that sparks discussion
- Data or statistics that support the point
- A real-world example from your experience
Bad repost: "Great insights! 👍"
Good repost: "This data on remote work productivity mirrors what we've seen at [Company]. Our teams reported 23% higher output when we switched to async communication. The key? Clear documentation. What's worked for your team?"
2. Tag the Original Creator
When you repost with thoughts, always tag the original creator using @mentions. This:
- Gives proper credit
- Shows respect
- Increases the chance they'll engage with your repost (boosting its visibility)
- Strengthens professional relationships
3. Don't Overdo It
Your feed shouldn't be 100% reposted. Use the 4-1-1 rule:
- 4 posts of curated content (reposts or shares)
- 1 original educational/thought-leadership post
- 1 promotional/soft-sell post
4. Check the Source Before Sharing
Your brand is judged by the company it keeps. Before you repost:
- Verify the source is credible
- Check the date to ensure information is current
- Make sure the content aligns with your values and brand
Sharing misinformation, even accidentally, can damage your reputation.
5. Time Your Reposts Strategically
Just like original posts, timing matters. Most professionals check LinkedIn during:
- Morning commute (7-9 AM)
- Lunch break (12-1 PM)
- After work (5-6 PM)
Use scheduling tools to queue reposts for optimal windows when your audience is most active.
6. Repost Your Own Content Across Time Zones
If you have a global audience, your 9 AM post in New York was 2 AM in Sydney. Repost your top-performing content 12-24 hours later to catch different time zones.
Pro tip: Top creators use direct reposts (not "with thoughts") when resharing their own content to avoid competing with the original post's algorithm performance.
Common Mistakes When Learning How to Repost on LinkedIn
Reposting everything you see. Quality over quantity. Be selective. Every repost should add value to your network.
Never adding commentary. Direct reposts have their place, but consistently reposting without adding your voice makes you invisible. Your network wants to hear from YOU.
Forgetting to tag the source. This looks like you're trying to pass off someone else's work as your own. Always give credit.
Reposting irrelevant content. Just because a post went viral doesn't mean it's right for your audience. Stay focused on your niche.
Reposting outdated information. Check the date. Sharing old data as if it's current erodes trust.
The Algorithm Impact: How Reposts Affect Your Visibility
Here's what many people don't know: how to repost on LinkedIn matters for your algorithm ranking.
Direct reposts:
- Count as engagement on the original post
- Don't create a new post in your feed
- Won't affect your personal content metrics
- Safe option when you're still building authority
Reposts with thoughts:
- Create a brand new post
- LinkedIn's algorithm evaluates it against your other content
- Can dilute your metrics if it underperforms
- Best when you have strong commentary that will drive engagement
Strategic insight: If you're just starting out or post infrequently, "repost with thoughts" can help build your presence. But if you're an established creator, direct reposts of others' content (and your own) protects your algorithm ranking while still providing value.
Many professionals ask how to repost on LinkedIn without hurting their reach, the answer lies in choosing the right method for your goals.
How to Repost on LinkedIn: Advanced Strategies
1. Create a Content Recycling System
Build a swipe file of your top-performing posts. Every 60-90 days, repost them with updated commentary or fresh data. Your audience grows, so new followers haven't seen your best work.
2. Vary Your Angles
When reposting your own content, change the hook. The same post about "LinkedIn engagement strategies" can be reframed as:
- "Why 90% of LinkedIn posts fail (and how to fix it)"
- "The LinkedIn algorithm change nobody's talking about"
- "3 engagement tactics that worked in 2025"
3. Turn Reposts Into Conversation Starters
End every repost with a question. "What's worked for you?" or "Do you agree?" transforms a one-way share into a two-way discussion.
4. Use Reposts to Test Content
Before creating an in-depth original post on a topic, repost related content from others to gauge interest. High engagement signals your audience wants more on that subject.
Once you master how to repost on LinkedIn strategically, you'll find it becomes a cornerstone of your content strategy.
Turn Reposting Into Consistent Visibility With FinalLayer
You've mastered how to repost on LinkedIn. You're amplifying great content and extending your best posts' lifespan. Now you need a system to stay consistent.
FinalLayer keeps you visible with on-brand posts written in your voice, so you have fresh original content to balance with your strategic reposts. Stop choosing between quality and consistency.
prompt and optimize for better results.
Final Thoughts
Knowing how to repost on LinkedIn is one thing. Using it strategically is another.
The professionals who win with reposting understand it's not about filling space on their content calendar, it's about curating value, amplifying voices that matter, and giving their best work multiple chances to reach the right people.
Start small. This week, repost one piece of valuable content with your unique perspective. Tag the creator. Spark a conversation. Then watch what happens when you stop treating your feed like a one-and-done content graveyard.
