LinkedIn Content That Drives Pipeline
Transform your team's expertise into consistent LinkedIn authority, without time drain or AI slop.
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How To Generate Organic Visibility For Your Business
STEP 1 Reach the Right People
While you spend $20–$40 per thousand impressions on LinkedIn Ads, 90% of your team’s network remains untouched by your brand. When your team posts organic content daily, your brand will remain top-of-mind for your target audience.
STEP 2 Get Inbound Interest
As your team shares thoughtful posts, you will see your inbound results improve - connections, comments, and DMs.
STEP 3 Improve Outreach Results
Cold emails and outbound DMs are often ignored by buyers, wasting sales team time with low response rates. But when your team’s content resonates and your brand stays top of mind, even your outbound gets better results.
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Hear From Our Users
Feedback from people who have improved their reach, engagement, and opportunities with FinalLayer.
Hear From Our Users
Feedback from people who have improved their reach, engagement, and opportunities with FinalLayer.
Simple, transparent pricing
Perfect for different stages of your LinkedIn journey
billed quarterly
Free plan description For new grads and early career professionals.
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Unlimited LinkedIn Posts
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Trending suggestions
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Multiple writing styles
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One-click publishing
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Carousels and Images - Limited
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5 GB storage
billed quarterly
For Executives and Professionals looking to establish their LinkedIn presence.
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Unlimited custom LinkedIn Posts
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Personalized trending suggestions
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Personalized writing styles
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Carousels, Images, and Videos
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Transcript-based video editing
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AI edits
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30 GB storage
billed quarterly
For Founders, and Marketers who manage company pages and teams.
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100 GB storage
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Publish to company page Coming soon
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Teams and Workspaces Coming soon
Organic Reach Amplifies All Channels
See how team content builds a compounding sales channel that multiplies every marketing effort.
Get More From LinkedIn Ads
Get More From LinkedIn Ads
LinkedIn is the most expensive social ad platform in the market. Standalone, they result in high CAC and mediocre ROI. Try this 3-step strategy instead to get better ROI: Team members post daily, Comment and connect with your target audience, Boost the best post with thought leader ads. With this strategy, you will multiply organic impressions and improve ad results.
Get StartedImprove Company Page Reach
Improve Company Page Reach
Organic reach for LinkedIn company pages has been on a steep decline. Personal posts earn 5–8x more reach relative to company page posts. To improve company page reach and add followers, use this strategy: Team posts daily, Some posts include subtle company branding (logo or brand mention), Company page posts 3x weekly. This zero-cost strategy is fully organic and in your control.
Get StartedGenerate Organic Visibility For Your Business
Generate Organic Visibility For Your Business
Generating organic visibility is a function of consistent posting. Showing up daily. Posting 1-3 times a day, 5-7 days a week. For most people, this is hard to do. This is why we built FinalLayer. Your team can use FinalLayer to be consistent on LinkedIn with personalized post ideas, data-backed content, authentic writing style, and AI editing. All the right things to establish a strong presence on LinkedIn.
Get StartedAdd Unexpected Visibility
Add Unexpected Visibility
Your content will produce unexpected results from time to time. When you post on trending topics, you will have the opportunity to get featured on LinkedIn’s trending topic pages. When you share interesting insights on trending topics, your potential customers will reach out to you. If you’re a startup, expect inbound VC interest to find you. Or even PR opportunities.
Get StartedAll the features you need
FinalLayer brings together every feature required to plan, create, and grow on LinkedIn.
Unlimited LinkedIn Posts
Create unlimited LinkedIn posts with our Elite plan
Personalized Voice
Create posts that match your unique writing style and tone
Personalized Topics Agent
Get post suggestions on trending news, your interests, & your professional journey
Topic Customization
Customize topics to match your niche and expertise
Live Research Agent
Enhance your posts with facts and statistics
Video Search Agent
Get relevant video clips for your post from our community and YouTube
Transcript-based Video Editing
Edit videos using transcript based editor
Engaging Hooks
Capture attention and boost engagement with powerful opening lines
Add Reference Posts
Posts that inspire you will inspire how FinalLayer writes your post
One-click Publishing
Connect your LinkedIn account to publish your posts with a single click
AI Editor
Helps you fine-tune your posts to perfection
Save Draft Posts
In case you're interrupted, come back and continue where you left
Intelligent Post Scheduling
That suggests the best time to post to get maximum LinkedIn engagement
Post Analytics
To track how your posts are performing
Intelligent Post Scheduling
That suggest the best time to post to get maximum reach
Frequently Asked Questions
Why focus on LinkedIn over other channels?
LinkedIn is where B2B decision-makers actively look for solutions. Over 80% of B2B social leads originate here, making it the highest-converting social channel for business. Yet a massive opportunity gap exists: 90% of employee profiles sit inactive. Your team's collective network is your largest, most untapped marketing asset, and you're leaving it on the table right now.
Can't we just achieve this with LinkedIn Ads?
Ads work best when combined with organic content from your team. Together, they create a compound effect where organic content builds trust and authority while ads amplify reach. However, ads alone are becoming increasingly expensive at $20-$40 CPM. Without organic content, building familiarity first, you're paying premium prices with lower conversion rates.
Why is personal employee content more effective than our company page?
People buy from people. A single, authentic post from your team often generates more genuine engagement. By empowering your entire customer-facing team to build their audience, you're building a compounding asset of trust that no company logo can match.
Do I need a large following to see results?
No. Consistent, organic posting works for everyone. In fact, our data shows that junior members see a rapid growth in impressions and followers when they start posting. More senior members see an increase in inbound interest, even with relatively modest impressions.
Why can't we just use ChatGPT for this?
ChatGPT doesn't give you strategic post ideas or write in your unique tone. It creates generic content. Plus, you're left switching multiple apps to research, write, and refine a single post. Our platform is built specifically for LinkedIn, simplifying the entire process from insight to publication in your own voice.
Which team members should be posting?
Anyone, really. While it is critical for founders and leaders to be posting, we have seen exceptional results from even the most junior members of the team. If you are a small startup, shoot for as many people in your team posting. If you are more than 50 people strong, you should target 20-30% of your team posting for best results. If you have more than 1,000 people in your company, target 10% of your team for posting.
How do I generate organic visibility for my business?
Organic visibility requires consistent posting, 1-3 times daily, 5-7 days a week. Most people struggle with this consistency, which is why we built FinalLayer. FinalLayer overcomes writer's block by suggesting relevant topics in your niche and generating personalized posts in minutes. It works for everyone, regardless of following size. The key is having multiple team members post daily. LinkedIn's algorithm spreads your content through each person's connections, reaching new audiences exponentially.
