Social Media ROI
What are effective strategies for founders to increase their visibility on LinkedIn?
Founders should post consistently (at least twice weekly) to establish their presence and find their unique voice. The algorithm benefits from engaging with your own content within the first 15 minutes after posting through comments, which boosts visibility. LinkedIn is increasingly prioritizing video content and becoming more competitive for advertising space. Recent platform changes include options to boost individual posts for around $70, allowing founders to extend their reach. The growing premium B2B audience on LinkedIn makes it valuable for founders seeking to build personal brands. Some founders also benefit from specialized LinkedIn profile optimization services to dramatically increase their follower counts.
Watch clip answer (02:03m)
GTMnow
11:40 - 13:43
What is the Social Selling Index on LinkedIn and what are its components?
The Social Selling Index (SSI) is a LinkedIn score that measures your performance on the platform through four key metrics. Available only to Sales Navigator subscribers, it rates your effectiveness in: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each component contributes to your overall score out of 100, allowing you to benchmark against your industry and network. While not directly equating to sales success, the SSI helps identify areas for improvement in your social selling strategy and tracks your progress relative to peers.
Watch clip answer (04:01m)
Dean Seddon
00:01 - 04:02
How can you measure the impact of LinkedIn posts on your brand visibility?
To measure LinkedIn post impact, track impressions from posts and correlate them with Google search queries for your brand. This creates a leading indicator showing how posts drive website traffic - visible spikes in brand searches can be directly linked to specific LinkedIn content. For confirmation, examine direct website traffic and implement self-attribution by asking new contacts how they discovered you. This approach helps distinguish between different content types, with client videos typically having longer-lasting impact compared to regular posts, which often create quick spikes followed by decline.
Watch clip answer (01:36m)
Charlie de Thibault
04:36 - 06:13
What is the 90-day framework for building relationships on LinkedIn?
Morgan J. Ingram outlines a strategic 90-day framework for building meaningful relationships on LinkedIn. The first 30 days focus on consistent engagement with potential connections' content - commenting, liking, and staying top-of-mind through quality interactions rather than asking for favors too soon. The second 30 days involve starting meaningful conversations about topics your connections are engaging with. This doesn't mean immediately jumping into direct messages requesting meetings, but rather asking relevant questions about their content to deepen the relationship naturally. In the final 30 days, you can explore opportunities for collaboration, meetings, or other valuable interactions once you've established trust. This patient approach leads to more genuine relationships that could connect you to potential clients, even if the person themselves isn't a direct prospect.
Watch clip answer (02:29m)
Morgan J Ingram
03:18 - 05:47
What is the LinkedIn Social Selling Index (SSI) and why is it important?
The LinkedIn Social Selling Index (SSI) is a metric that measures your effectiveness on LinkedIn on a scale of 0-100, with 50 being average among all LinkedIn members. It evaluates four key components: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each component can earn up to 25 points. The SSI is important because it benchmarks your LinkedIn performance against industry peers and your network. A score above 50 indicates better-than-average performance. While it's primarily designed for sales professionals, job seekers can use it to identify improvement opportunities. LinkedIn provides this free tool to help users understand areas for growth, though scoring above 90 typically requires a paid Sales Navigator subscription.
Watch clip answer (06:55m)
Brenda Meller | Meller Marketing 🥧LinkedIn
00:00 - 06:55
What are the four key components of the LinkedIn Social Selling Index (SSI)?
The LinkedIn Social Selling Index consists of four key components: establishing a professional brand, identifying the right connections, engaging with insights, and building meaningful relationships. Maintaining a high SSI score through consistent activity can place users in the top percentile of their industry peers. This is achieved by posting relevant content, engaging with others' content, optimizing your LinkedIn profile, and cultivating a community. The speaker attributes their top 1% ranking to these consistent practices, which have directly contributed to their business growth.
Watch clip answer (01:14m)
Marcus Chan
34:46 - 36:00