Analyzing the Impact of LinkedIn Posts on Brand Visibility and Engagement

In this insightful video, Charlie, a seasoned investment banking advisor, discusses how to measure the impact of social media, specifically LinkedIn posts, on brand visibility and engagement. He emphasizes the importance of distinguishing between tracking and measuring and introduces the concept of leading and lagging indicators. By analyzing the correlation between LinkedIn impressions and Google search queries, Charlie illustrates the value of recruitment analytics and employer brand metrics for driving effective hiring ROI. This video is a must-watch for businesses looking to leverage their online presence for growth and talent acquisition.