Sydney Sloan Discusses LinkedIn Strategies for Job Posting and Engagement - FinalLayer

In this insightful clip, Sydney Sloan, CMO of G2, shares effective LinkedIn strategies for boosting engagement and job postings. She emphasizes the growing significance of video content on LinkedIn and provides actionable advice for founders on increasing their visibility through thoughtful posting practices. Sloan highlights the need to adapt to new trends in LinkedIn's algorithm, suggesting that individuals should engage with their audience by commenting shortly after posting to enhance algorithm performance. She also discusses recent changes, including options to boost posts, that can help founders establish their personal brands on LinkedIn effectively. Alongside practical strategies, Sloan notes the increasing competition for ad spaces on LinkedIn, further underlining the necessity for businesses to leverage smart marketing techniques to target their audiences effectively, making this discussion essential for anyone looking to enhance their presence on LinkedIn.