Understanding the Social Selling Index: Insights and Metrics for LinkedIn Success

In this insightful video, Dean Seddon, CEO and founder of Maverick, explains the essential components of the Social Selling Index (SSI) on LinkedIn. He highlights how this score, only available to Sales Navigator subscribers, gauges your performance on the platform through four critical metrics: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Dean shares his personal experiences with the SSI, including his score of 88 out of 100, and emphasizes the importance of understanding each metric to optimize your social selling efforts. By following the strategies he outlines, viewers can improve their SSI, enhance their online presence, and ultimately drive sales success. Engage with Dean's message and learn how to effectively utilize the SSI to your advantage.