Social Media ROI
What are the key content performance metrics identified in the Altimeter Group's 2021 State of Digital Content report?
According to the Altimeter Group's 2021 report, the five key content performance metrics are: engagement (36% of respondents), efficiency, inbound traffic, conversion, and reach. Engagement measures how content resonates with audiences, while efficiency demonstrates ROI through cost savings such as decreased call center contacts. Inbound metrics track website analytics like time spent and referring URLs. Michael Brito suggests mapping these metrics to the buyer's journey framework rather than viewing them in isolation. This approach makes measurement more actionable by showing where content strategy adjustments are needed throughout the customer journey, allowing marketers to better understand performance and make targeted improvements to different content types and storytelling techniques.
Watch clip answer (03:26m)
Michael Brito (Britopian)
00:43 - 04:10
Why is digital marketing important for businesses?
Digital marketing is essential because it helps businesses attract more customers efficiently with less effort and a smaller budget than traditional methods. It offers precise audience targeting, allowing businesses to focus on people most interested in their offerings. Digital marketing provides real-time metrics to measure success daily, enabling businesses to adapt quickly and focus resources on effective strategies. Additionally, it levels the playing field, allowing small businesses to compete with larger brands through targeted content and cost-effective campaigns, ultimately improving conversion rates and lead quality.
Watch clip answer (11:00m)
Torie Mathis | Digital Marketing
00:21 - 11:21
Why is digital marketing more advantageous than traditional advertising methods?
Digital marketing provides measurable, accurate, and real-time insights that traditional advertising methods cannot match. Unlike newspaper ads or billboards, digital marketing offers a holistic overview of metrics that matter to businesses, allowing you to see precisely how many leads were generated, sales made, and the exact return on investment for every dollar spent on advertising campaigns. With tools like Google Analytics, you can track website visitors, page visits, and user actions. Social media platforms provide built-in metrics showing which posts perform best, audience engagement patterns, and optimal posting times. This precision enables businesses to control their growth by knowing their ROI and cost per customer, making digital marketing's measurability one of its greatest strategic advantages.
Watch clip answer (01:25m)
Torie Mathis | Digital Marketing
05:00 - 06:25
What advantage does digital marketing have over traditional advertising in terms of metrics?
Digital marketing provides a holistic overview of all metrics that matter to business growth, offering real-time accurate outcomes unlike traditional advertising which lacks quantifiable results. With digital tools like Google Analytics, businesses can track website traffic, visitor behaviors, and engagement metrics. Digital marketing allows precise measurement of ROI and cost per customer, giving business owners control over their growth strategies. These metrics show which content performs best, who engages most, and even optimal posting times - precision measurements impossible with traditional marketing methods.
Watch clip answer (01:10m)Torie Mathis | Digital Marketing
05:02 - 06:13
What are the advantages of digital marketing analytics compared to traditional marketing?
Digital marketing provides measurable, real-time, and quantifiable results, unlike traditional advertising which lacks accurate outcome tracking. With digital tools like Google Analytics, marketers can see exactly how many people viewed content, which posts performed best, how many leads were generated, and calculate precise ROI and cost per customer acquisition. This measurability allows businesses to quickly determine what's working, often within hours rather than the days or weeks traditional marketing requires. Digital analytics provides holistic metrics on website traffic, social media engagement, and campaign performance, enabling businesses to make data-driven decisions about where to focus resources. This precise measurement capability gives businesses greater control over their growth strategy and marketing investments.
Watch clip answer (02:07m)Torie Mathis | Digital Marketing
05:00 - 07:07
What advantage does digital marketing offer over traditional advertising?
Digital marketing provides measurable outcomes that traditional advertising lacks. Unlike offline marketing like newspaper ads, digital platforms offer real-time, accurate data on campaign performance. Through tools like Google Analytics, marketers can track website visitors, page views, and conversion actions. For paid campaigns, you can directly measure leads generated and sales made, allowing precise calculation of ROI and cost per customer. This level of precision enables businesses to see which content performs best, identify engaged audience members, and determine optimal posting times. By understanding these metrics, companies gain control over their business growth strategies.
Watch clip answer (01:17m)Torie Mathis | Digital Marketing
05:00 - 06:18