What advantage does digital marketing offer over traditional advertising?

Digital marketing provides measurable outcomes that traditional advertising lacks. Unlike offline marketing like newspaper ads, digital platforms offer real-time, accurate data on campaign performance. Through tools like Google Analytics, marketers can track website visitors, page views, and conversion actions. For paid campaigns, you can directly measure leads generated and sales made, allowing precise calculation of ROI and cost per customer. This level of precision enables businesses to see which content performs best, identify engaged audience members, and determine optimal posting times. By understanding these metrics, companies gain control over their business growth strategies.