Measuring Content Performance: Engagement Metrics Explained

In this insightful video, we delve into the Altimeter Group's 2021 State of Digital Content report, analyzing key content performance metrics. Michael Brito explains the significance of engagement, efficiency, inbound traffic, conversion, and reach as pivotal content marketing metrics. He also discusses how to better assess these metrics within the buyer's journey, offering actionable insights for marketers. Discover how to optimize your content strategy metrics to improve LinkedIn engagement and measure your content marketing ROI effectively.