What advantage does digital marketing have over traditional advertising in terms of metrics?

Digital marketing provides a holistic overview of all metrics that matter to business growth, offering real-time accurate outcomes unlike traditional advertising which lacks quantifiable results. With digital tools like Google Analytics, businesses can track website traffic, visitor behaviors, and engagement metrics. Digital marketing allows precise measurement of ROI and cost per customer, giving business owners control over their growth strategies. These metrics show which content performs best, who engages most, and even optimal posting times - precision measurements impossible with traditional marketing methods.