Google Analytics
How do you connect Google Analytics data to Power BI?
Power BI offers a built-in Google Analytics connector that makes the connection process straightforward. First, go to 'Get data' and click 'More', then search for 'Google Analytics' in the data connectors dialog box. After selecting the connector and clicking 'Connect', you'll need to sign into your Google Analytics account via a web browser authentication process. Once signed in, Power BI will display your website data in a cube format, allowing you to select metrics like page views, entrances, and exits. You can then load this data into your model or transform it further using Power Query Editor for any necessary data cleaning.
Watch clip answer (03:03m)
Go Analytics
00:01 - 03:04
What are the key content performance metrics identified in the Altimeter Group's 2021 State of Digital Content report?
According to the Altimeter Group's 2021 report, the five key content performance metrics are: engagement (36% of respondents), efficiency, inbound traffic, conversion, and reach. Engagement measures how content resonates with audiences, while efficiency demonstrates ROI through cost savings such as decreased call center contacts. Inbound metrics track website analytics like time spent and referring URLs. Michael Brito suggests mapping these metrics to the buyer's journey framework rather than viewing them in isolation. This approach makes measurement more actionable by showing where content strategy adjustments are needed throughout the customer journey, allowing marketers to better understand performance and make targeted improvements to different content types and storytelling techniques.
Watch clip answer (03:26m)
Michael Brito (Britopian)
00:43 - 04:10
What are the three key areas to focus on in Google Analytics for beginners?
Google Analytics can be simplified into three essential areas for beginners to focus on. First, the Audience section shows who is looking at your website - providing insights about your visitors. Second, the Acquisition section reveals how people found your site, tracking traffic sources. Third, the Behavior section analyzes what actions visitors take on your website. These three core aspects help demystify website traffic data and provide actionable insights without getting overwhelmed by Google Analytics' robust complexity.
Watch clip answer (01:03m)
Josh Hall
00:00 - 01:03
What will be covered in the Google Analytics training course?
The Google Analytics training course, led by instructors Krista Seiden and Matt Landers, will cover the fundamentals of Google Analytics. Participants will learn the step-by-step process of creating a new Google Analytics property, which is essential for beginners starting their analytics journey. The course will also demonstrate how to validate data collection and ensure that the basic setup is correctly implemented. This comprehensive training is designed to provide beginners with the necessary skills to effectively collect and analyze web data through Google Analytics.
Watch clip answer (00:20m)
Google Analytics
00:11 - 00:32
What topics will be covered in this Google Analytics training course?
The Google Analytics training course, led by instructors Matt Landers and Chris Deciden, will cover several key areas. Participants will explore the Google Analytics user interface, with a specific focus on getting familiar with the reporting UI features and functionality. Additionally, the course will demonstrate effective ways to manage data and provide an overview of the explorations tool. This comprehensive curriculum is designed to help beginners understand the fundamentals of Google Analytics, preparing them for practical application and potential certification.
Watch clip answer (00:19m)
Google Analytics
00:11 - 00:31
What advantage does digital marketing have over traditional advertising in terms of metrics?
Digital marketing provides a holistic overview of all metrics that matter to business growth, offering real-time accurate outcomes unlike traditional advertising which lacks quantifiable results. With digital tools like Google Analytics, businesses can track website traffic, visitor behaviors, and engagement metrics. Digital marketing allows precise measurement of ROI and cost per customer, giving business owners control over their growth strategies. These metrics show which content performs best, who engages most, and even optimal posting times - precision measurements impossible with traditional marketing methods.
Watch clip answer (01:10m)
Torie Mathis | Digital Marketing
05:02 - 06:13