Beginner's Guide to Understanding Google Analytics

In this beginner's guide to Google Analytics, Josh Hall demystifies the platform, showing you how to read and interpret website traffic. He covers the essential areas you need to understand: who visits your site, how they got there, and what actions they take. Josh simplifies complex metrics by exploring the audience, acquisition, and behavior sections, providing practical insights for web designers. If you're looking to grasp the fundamentals of Google Analytics and optimize your site traffic, this tutorial offers invaluable tips along with a peek into Josh's own analytics data. Ideal for anyone eager to learn about 'what is Google Analytics' and its capabilities, including Google Analytics 4 (GA4). This video will empower you to navigate the platform efficiently and utilize its features to track your web performance effectively.