Google Analytics
What will be covered in this Google Analytics training course?
This Google Analytics training course, instructed by Krista Seiden and Matt Landers, will cover the basics of Google Analytics and guide users through creating a new GA4 property. The instructors will demonstrate the step-by-step process of setting up a Google Analytics account properly. Additionally, the course will show how to validate data collection and ensure that the basic setup is correctly in place for effective website measurement. This comprehensive training is designed to provide foundational knowledge for both beginners and those looking to transition to GA4.
Watch clip answer (00:21m)
Google Analytics
00:11 - 00:33
What advantages do digital marketing metrics offer compared to traditional marketing?
Digital marketing provides measurable, real-time metrics that traditional advertising lacks. Unlike newspaper ads or other offline campaigns, digital marketing offers precise data on ROI, cost per customer, and audience engagement. Tools like Google Analytics show website traffic, user behavior, and conversion actions, while social media platforms reveal which content performs best and optimal posting times. This measurability enables business owners to track campaign effectiveness, understand audience engagement patterns, and make data-driven decisions for business growth - capabilities impossible to achieve with traditional marketing methods.
Watch clip answer (01:13m)
Torie Mathis | Digital Marketing
05:00 - 06:13
What advantage does digital marketing offer over traditional advertising?
Digital marketing provides measurable outcomes that traditional advertising lacks. Unlike offline marketing like newspaper ads, digital platforms offer real-time, accurate data on campaign performance. Through tools like Google Analytics, marketers can track website visitors, page views, and conversion actions. For paid campaigns, you can directly measure leads generated and sales made, allowing precise calculation of ROI and cost per customer. This level of precision enables businesses to see which content performs best, identify engaged audience members, and determine optimal posting times. By understanding these metrics, companies gain control over their business growth strategies.
Watch clip answer (01:17m)Torie Mathis | Digital Marketing
05:00 - 06:18