What advantages do digital marketing metrics offer compared to traditional marketing?

Digital marketing provides measurable, real-time metrics that traditional advertising lacks. Unlike newspaper ads or other offline campaigns, digital marketing offers precise data on ROI, cost per customer, and audience engagement. Tools like Google Analytics show website traffic, user behavior, and conversion actions, while social media platforms reveal which content performs best and optimal posting times. This measurability enables business owners to track campaign effectiveness, understand audience engagement patterns, and make data-driven decisions for business growth - capabilities impossible to achieve with traditional marketing methods.