HR Recruitment
What are the main functions of LinkedIn Recruiter for finding top talent?
LinkedIn Recruiter offers three primary functions: candidate search, outreach/engagement tools, and team collaboration capabilities. The platform's standout search features allow users to access talent beyond third-degree connections (unlike LinkedIn Recruiter Lite) and utilize over 40 candidate filters with Boolean operators to narrow searches. The AI-based Spotlights feature prioritizes relevant candidates by recommending skills, locations, and companies most likely to engage with your business. Additionally, Skill Assessments help verify candidates' proficiencies through online tests, adding credibility to their claimed expertise.
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Wiza
00:30 - 03:53
How do we measure the success of employer branding initiatives?
The key to measuring employer branding success starts with clearly defining what you're trying to measure. Some practitioners measure employer reputation (what others think of your company), while others measure the impact of specific branding activities. Measurement becomes much easier when you've established clear objectives during the strategy phase. The biggest mistake is falling into the 'McNamara Fallacy' - measuring only what's easily countable rather than what truly matters. Effective measurement isn't about finding whatever data is available, but about determining metrics that directly connect to your initial objectives. When done properly, these measurements can demonstrate genuine ROI and justify continued investment.
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James Ellis
02:13 - 06:21
How does Brian Chesky define company culture and what makes a culture strong?
Brian Chesky defines culture as "a shared way of doing things" where team members align around a common mission with shared beliefs. He distinguishes between weak and strong cultures rather than good or bad ones, noting that strong cultures are founder-led where people are deeply passionate about the mission. According to Chesky, the most critical elements for building a strong culture are thoughtful hiring practices and having a set way of doing things that people buy into. At Airbnb, they've institutionalized this approach through culture interviews and a Core Values Council that serves as an advisory group to maintain and strengthen their company values.
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Greylock
45:40 - 47:48
What do 'search appearances' on LinkedIn actually mean and are they valuable metrics?
According to LinkedIn coach Brenda Meller, search appearances have minimal value as metrics. They simply show how many times your profile appeared in search results across LinkedIn during a specific period, but don't indicate whether anyone actually viewed your profile or where in the search results you appeared (page one or page fourteen). Meller emphasizes that search appearances don't confirm if individuals clicked to visit your profile. Instead, she suggests focusing on profile views and meaningful engagement. Search appearances may come from various sources including network recommendations, comments, posts, and general search results, but don't necessarily translate to recruiter interest or valuable connections.
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Brenda Meller | Meller Marketing 🥧LinkedIn
01:27 - 03:03
How can you extract job posting data from LinkedIn without coding?
You can easily extract LinkedIn job data using WebAutomation IO's predefined extractor without writing any code. The process involves signing up for WebAutomation IO, accessing the LinkedIn jobs extractor from the marketplace, and pasting a LinkedIn job search URL. You can specify how many job listings to scrape (or leave it at zero to extract all jobs). Once you run the extractor, the system automatically collects comprehensive job information including titles, companies, locations, posting dates, applicant counts, employment types, and full descriptions. The data can then be downloaded in various formats including CSV, Excel, XML, or JSON for your analysis or business needs.
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WebAutomation
00:05 - 03:22
What is the core purpose of LinkedIn according to CEO Jeff Weiner?
According to Jeff Weiner, LinkedIn's core purpose is connecting people to opportunity. This opportunity varies based on individual needs - from job seekers finding employment and internships to entrepreneurs raising financing, salespeople finding prospects, and individuals seeking mentors. LinkedIn functions as a platform with multiple marketplaces within its ecosystem, including talent solutions, marketing opportunities, and learning marketplaces. Despite changes in the job market over 20 years, Weiner emphasizes that the importance of professional networks remains constant - people who can open doors, provide recommendations, referrals, and connect users to relevant opportunities.
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OxfordUnion
00:46 - 03:00