HR Recruitment
How do you post a job on LinkedIn?
To post a job on LinkedIn, first log into your account and click on the Jobs icon in the upper menu. Then select 'Post a free job' and fill out essential information including job title, company name, and workplace type (on-site, hybrid, or remote). Next, create a detailed job description, add required skills, and set up applicant options by choosing whether to receive applications via email or an external website. Finally, add screening questions to filter qualified candidates, preview your listing, and click the 'Post Job for free' button to publish it.
Watch clip answer (04:55m)How should I analyze LinkedIn job postings to adjust my interview strategy?
When analyzing LinkedIn job postings, look for key indicators like how long the position has been open and the number of applicants. For positions open 3-6 months, adopt a more aggressive approach to uncover why it's remained unfilled and what skills other candidates are missing that you could provide to benefit the organization. For newer positions, focus on understanding the urgency of the hiring need and why the position was created. If you notice signs of explosive growth (like multiple similar openings globally), emphasize your ability to work in a fast-paced environment, deliver quick results, and implement process improvements for faster hiring.
Watch clip answer (01:50m)How much does it cost to post a job on LinkedIn and what pricing model do they use?
LinkedIn uses a pay-per-click model for job postings, where recruiters only pay when a user views the job listing. This makes it a relatively cost-effective option compared to flat-fee job boards. The platform allows users to set a daily budget to control spending and even provides budget recommendations based on similar job listings in the market. Alternatively, companies can post links to their career portals on their LinkedIn company page for free, which works well for organizations with a large audience. However, this free option limits reach to only your network and followers, making paid listings more advantageous for smaller companies still building their LinkedIn presence who need to reach active candidates outside their existing connections.
Watch clip answer (00:40m)What are screening questions and why are they important in the job application process?
Screening questions are targeted inquiries posed to job applicants to evaluate whether they possess the necessary qualifications for a position. These questions assess candidates' experience with specific tools or technologies, education levels, certifications, and other must-have requirements. When properly implemented, they streamline the hiring process by automatically filtering out applicants who don't meet essential qualifications, reducing the recruiter's workload. LinkedIn allows customization of these questions, enabling employers to create both template-based and custom screening questions that align with their specific hiring needs.
Watch clip answer (01:34m)What are the differences between a free LinkedIn account and a paid LinkedIn recruiter account for recruitment?
LinkedIn offers free accounts and several tiers of paid recruiter services that differ significantly in functionality. Free accounts can be sufficient for beginning or low-volume recruiters, while paid options expand access to LinkedIn's network. The main differences include network reach (paid accounts can access third-degree connections), messaging capacity (30 InMails for Lite vs. 100-200 for higher tiers), and search filter capabilities. LinkedIn Recruiter Lite ($140/month) serves as an entry-level option for small businesses with lower hiring volumes, while Professional and Corporate tiers offer more advanced features for larger operations.
Watch clip answer (02:31m)What are effective LinkedIn strategies for recruiting both active and passive candidates?
LinkedIn offers valuable recruitment strategies for both candidate types. For active candidates, smaller companies can utilize paid job listings to reach job seekers unfamiliar with their brand. LinkedIn allows users to indicate they're seeking work, making this an excellent starting point for recruiters. For passive candidates, LinkedIn excels as a sourcing tool as you can search by role and reach out to qualified professionals who may consider opportunities despite not actively job hunting. Effective outreach involves researching competitors' hiring practices, leveraging your network connections, and sending personalized messages that demonstrate you've taken time to understand the candidate's background. Customized outreach significantly increases positive response rates.
Watch clip answer (01:07m)