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What do 'search appearances' on LinkedIn actually mean and are they valuable metrics?

According to LinkedIn coach Brenda Meller, search appearances have minimal value as metrics. They simply show how many times your profile appeared in search results across LinkedIn during a specific period, but don't indicate whether anyone actually viewed your profile or where in the search results you appeared (page one or page fourteen). Meller emphasizes that search appearances don't confirm if individuals clicked to visit your profile. Instead, she suggests focusing on profile views and meaningful engagement. Search appearances may come from various sources including network recommendations, comments, posts, and general search results, but don't necessarily translate to recruiter interest or valuable connections.

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09:09

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Understanding LinkedIn Search Appearances: An Insight by Brenda Meller

Brenda Meller | Meller Marketing 🥧LinkedIn·4 months ago

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How can I optimize my LinkedIn profile and increase visibility to recruiters?

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