Measuring Employer Branding: Understanding ROI and Impact

In this engaging episode of The Brand Plan, hosts James Ellis and Marcus Body delve into the challenging world of measuring employer branding. They tackle the often complex relationship between employer brand and its return on investment (ROI), highlighting key strategies businesses can adopt to assess brand impact effectively. As they discuss the nuances of employer reputation versus employer brand activities, they emphasize the importance of setting clear objectives before attempting to measure success. Tune in to discover actionable insights on optimizing your employer brand ROI and enhancing recruitment outcomes.