Workplace Culture
What is Employee Generated Content (EGC) and how does it differ from User Generated Content (UGC)?
EGC is content created and shared by employees that highlights their unique experiences within a company, rather than just reposting brand content. Unlike UGC, which comes from customers or followers posting about a brand, EGC focuses on internal voices of employees, providing an authentic look at company culture. This approach matters because authenticity is crucial in today's digital world. By sharing honest stories and experiences, employees humanize the brand, building trust and deeper connections with both customers and potential employees. EGC helps showcase the genuine human side of a brand through team-building events, day-in-the-life posts, and special milestones, creating a more accessible and engaging brand presence.
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ZoomSphere
00:00 - 05:07
What are LinkedIn's strategies for diversity recruiting?
LinkedIn employs a three-pronged approach to diversity recruiting. First, they focus on hiring diverse talent across all levels through executive dinners, networking events, strategic partnerships with nonprofits, and specialized initiatives like the Reach Apprenticeship Program, which targets individuals from non-traditional tech backgrounds. Second, they emphasize retaining and growing talent through employee resource groups and professional development cohorts. Finally, they provide tailored onboarding experiences specific to roles and seniority levels to ensure new hires succeed. These strategies are driven by data showing companies with diverse leadership are 21-33% more likely to have above-average profitability and experience reduced employee turnover.
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LinkedIn Talent Solutions
01:28 - 06:39
What is the value of mapping out the candidate journey?
Mapping the candidate journey is essential as it helps align your employer branding strategy with the actual candidate experience. When creating this map, organizations should constantly ask themselves 'Why work for us?' and ensure their claimed values are consistently demonstrated across all touchpoints. For example, a company claiming to value work-life balance should reflect this in their application process by making it respectful of candidates' time rather than requiring lengthy, intrusive forms. Effective mapping reveals misalignments between what companies claim about themselves and how they actually treat potential employees during recruitment. This consistency between stated values and actual candidate experience is crucial for authentic employer branding.
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Sense
20:21 - 22:15
Who owns employer branding in a company?
There's no definitive owner of employer branding within a company - it's shaped by everything the organization does. While some come from marketing backgrounds and others from recruiting, the ideal approach is placing them where they can build relationships across departments. Employer branding needs to speak about and for every part of the company, yet the employer brander has zero direct power, only influence. Their effectiveness comes through building relationships with teams throughout the organization, allowing them to connect various company activities to a cohesive employer brand story.
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Michelle J Raymond - B2B GROWTH CO
22:57 - 30:09
What are the three components of LinkedIn's culture of transformation?
LinkedIn's culture of transformation consists of three key components. First is the transformation of the individual, where LinkedIn aims to help every employee realize their career potential by understanding their dream job and providing coaching and development to achieve it. Second is the transformation of the company, focused on realizing the full potential of the LinkedIn platform beyond its current 225 million members to serve the 600 million knowledge workers worldwide. Third is transforming the world by creating economic opportunity for every professional globally, which LinkedIn views as their most important mission because it improves quality of life and creates role models for future generations.
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TiE Global
02:25 - 04:08
How can employee-generated content enhance employer branding?
Employee-generated content serves as a powerful tool for culture-led employer branding by allowing team members to become creators and co-creators in workplace storytelling. When employees share their personal and professional experiences, they bring the company culture alive in an authentic way. Organizations can incentivize this content creation through recognition, competitions, and collaborative discussions like meetings over pizza. This approach transforms how companies express their cultural brand while creating meaningful connections with potential recruits who share similar interests. By encouraging employees to document their work journeys and intertwine personal stories with business narratives, employers harness their team's unique perspectives to strengthen their employer brand.
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Rent a Recruiter
07:14 - 09:19