Gillian Horan Discusses Culture-Led Employer Branding on LinkedIn

In this insightful clip from our webinar, Gillian Horan, Founder and CEO of The Pudding, delves into the critical role of culture-led employer branding. She emphasizes the power of employee-generated content, showcasing how organizations can leverage their team members as creators to enhance workplace storytelling. By cultivating an environment where employees feel valued and encouraged to share their personal and professional experiences, employers can significantly enrich their employer brand. Gillian shares practical examples of companies successfully integrating culture into their branding strategies, sparking creativity and connection among their teams. Discover actionable insights on how to engage employees and utilize their stories to foster a stronger, more authentic employer brand.