Empowering Employees to Create Authentic Content: The Importance of EGC - FinalLayer

In this insightful video, we explore the concept of Employee Generated Content (EGC) and how it empowers employees to share their authentic voices rather than simply reposting brand content. Unlike User Generated Content (UGC), which showcases customer perspectives, EGC focuses on employees, offering a genuine look into a company's culture. This approach not only builds authenticity but also fosters deeper connections with customers and potential employees. We discuss best practices for implementing EGC, including the encouragement of storytelling, celebrating diversity, showcasing company culture, and providing necessary tools and guidelines. Plus, discover effective platforms for sharing EGC and strategies for measuring its success—transforming your brand into a relatable, human entity. Learn how to inspire your team to create impactful stories that resonate with your audience and enhance brand loyalty.