Recruitment Strategies
What do 'search appearances' on LinkedIn actually mean and are they valuable metrics?
According to LinkedIn coach Brenda Meller, search appearances have minimal value as metrics. They simply show how many times your profile appeared in search results across LinkedIn during a specific period, but don't indicate whether anyone actually viewed your profile or where in the search results you appeared (page one or page fourteen). Meller emphasizes that search appearances don't confirm if individuals clicked to visit your profile. Instead, she suggests focusing on profile views and meaningful engagement. Search appearances may come from various sources including network recommendations, comments, posts, and general search results, but don't necessarily translate to recruiter interest or valuable connections.
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Brenda Meller | Meller Marketing 🥧LinkedIn
01:27 - 03:03
How should I structure my LinkedIn summary for maximum visibility?
Keep your LinkedIn summary concise with the most important information visible without requiring viewers to click 'See more'. Use a descending structure with emojis to make it visually appealing. Include your job title, a description of what you do, and a sentence directing recruiters to your work, measurable results, or value as an asset to potential employers. While you can make summaries more extensive, simple summaries ensure your key information is immediately visible to recruiters landing on your profile.
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René Delescen
08:19 - 09:22
How can you extract job posting data from LinkedIn without coding?
You can easily extract LinkedIn job data using WebAutomation IO's predefined extractor without writing any code. The process involves signing up for WebAutomation IO, accessing the LinkedIn jobs extractor from the marketplace, and pasting a LinkedIn job search URL. You can specify how many job listings to scrape (or leave it at zero to extract all jobs). Once you run the extractor, the system automatically collects comprehensive job information including titles, companies, locations, posting dates, applicant counts, employment types, and full descriptions. The data can then be downloaded in various formats including CSV, Excel, XML, or JSON for your analysis or business needs.
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WebAutomation
00:05 - 03:22
What services does OneSulting offer and who do they aim to help?
OneSulting offers comprehensive career consulting services including resume revision, LinkedIn profile optimization, cover letter writing, and job search strategy. They have a diverse team of over 50 consultants from 80 different countries whose mission is to help individuals from non-targeted schools and non-traditional backgrounds achieve their dream careers. The company provides extensive onboarding, training and resources for new employees, emphasizing ongoing professional development to ensure consultants understand company values and can make maximum impact for their clients.
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Favour Bassey Otu
11:57 - 13:28
What is the core purpose of LinkedIn according to CEO Jeff Weiner?
According to Jeff Weiner, LinkedIn's core purpose is connecting people to opportunity. This opportunity varies based on individual needs - from job seekers finding employment and internships to entrepreneurs raising financing, salespeople finding prospects, and individuals seeking mentors. LinkedIn functions as a platform with multiple marketplaces within its ecosystem, including talent solutions, marketing opportunities, and learning marketplaces. Despite changes in the job market over 20 years, Weiner emphasizes that the importance of professional networks remains constant - people who can open doors, provide recommendations, referrals, and connect users to relevant opportunities.
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OxfordUnion
00:46 - 03:00
What is scaling in business?
Scaling in business is where the inflow of talent matches the inflow of customers. When a company grows beyond two or three people, effective scaling becomes essential. It requires an exceptional conversion process for attracting talent to ensure the organization can support customer growth. This balance between talent acquisition and customer growth is fundamental to sustainable business expansion and operational effectiveness.
Watch clip answer (00:13m)
Alex Hormozi
02:47:00 - 02:47:13