LinkedIn Marketing
What are the key LinkedIn ads targeting options and best practices?
LinkedIn ads targeting options include location (country, state, city), company (name, size, industry, revenue), job experience (titles, function, seniority, skills), education, interests/traits, demographics, predictive audiences, and match audiences. Best practices include keeping audience expansion turned off to avoid LinkedIn broadening your targeting, using permanent location rather than recent/permanent, and watching for unintended 'OR' statements that can make your audience too broad. Creating audiences in the saved audience section provides better insights, and Sales Navigator can help understand your ideal customer profile before setting up targeting parameters.
Watch clip answer (19:02m)
Mitchell Gould
00:00 - 19:02
How do you optimize LinkedIn ads?
To optimize LinkedIn ads, work methodically down the funnel starting with your offer and audience. Ensure your offer is compelling to your target audience, then create eye-catching ads that stand out from competitors. Aim for click-through rates of 0.8-1% (above the average 0.4%) and engagement rates above 0.7%. Maintain coherency between your ads and landing pages to provide a seamless user experience. Analyze landing page conversion rates (ideally 1-4%) and implement effective scheduling to increase show-up rates for consultations. Don't immediately blame marketing if leads aren't converting—examine each step of the funnel systematically to identify and fix bottlenecks in sequence.
Watch clip answer (19:07m)
John Stewart Marketing 🚀
00:00 - 19:07
What are the different types of retargeting options available on LinkedIn?
LinkedIn offers 10 different retargeting options for advertisers. These include retargeting website visitors, people who have watched videos, users who have engaged with image ads or document ads, those who have opened or submitted lead gen forms, and people who have visited company pages or indicated they'll attend events. You can also upload custom lists of companies or contacts, and even use your CRM data for retargeting through integrations like HubSpot. This extensive range of retargeting options allows marketers to reconnect with warm prospects who have already shown interest, ultimately delivering better ROI on ad spend.
Watch clip answer (13:37m)
Tamarind
00:00 - 13:37
What is LinkedIn's new AI tool Accelerate and how does it enhance LinkedIn ads?
LinkedIn's Accelerate is an AI-powered solution designed to streamline the LinkedIn ads creation process. It helps marketers make better decisions on targeting, creative elements, and budgeting by providing AI-assisted suggestions throughout the campaign setup process. The tool features an optimization phase of 10-14 days where AI dynamically adjusts targeting and budget allocation. According to LinkedIn, early users have seen impressive results - with Accelerate campaigns improving cost per action by up to 42% and being built 15% more efficiently compared to classic campaigns. One testimonial reported a three times increase in lead form completion rate and 66% cheaper cost per lead.
Watch clip answer (02:57m)
Raise Your Visibility Online
00:03 - 03:00
What is the viral legion post strategy for LinkedIn ads in 2025?
The viral legion post strategy is a game-changing approach for LinkedIn ads in 2025 that reimagines traditional lead magnets. It involves creating genuinely valuable content that encourages engagement through likes and comments, which helps the post go viral. Unlike outdated lead magnets that yield high cost-per-lead, these posts provide significant value upfront, prompting users to engage before accessing additional resources. The strategy consists of three parts: creating valuable content from your personal profile, turning the viral post into a thought leadership ad, and targeting specific audiences. Since these ads appear like regular posts rather than advertisements, they generate higher engagement and reduce costs while building a pipeline to high-quality leads.
Watch clip answer (05:41m)
B2B Hero
00:00 - 05:41
What are the different methods of LinkedIn Ads conversion tracking and their benefits?
LinkedIn Ads offers three main conversion tracking methods. Online conversion tracking uses cookies and third-party data to track website actions, forming the foundation that 90% of advertisers begin with. Offline conversion tracking connects your CRM data to LinkedIn through their conversion API, allowing you to track qualified leads and deal values, though limited to a 90-day window. The new Data Driven Attribution model provides a holistic view of performance across the customer journey, moving beyond just last-click attribution to show how campaigns contribute to conversions at different stages. Each method has complementary strengths for measuring advertising effectiveness.
Watch clip answer (18:26m)
Ben B2B
00:00 - 18:26