John Stewart's Step-by-Step Guide to Optimizing LinkedIn Ads Effectively - FinalLayer

In this instructional video, John Stewart, a digital marketing expert, provides a comprehensive step-by-step guide on optimizing LinkedIn ads. The video addresses common issues marketers face, such as high cost-per-click, low leads, and campaign performance that stagnates. John explains the importance of analyzing key metrics like click-through rates, engagement rates, and CPM, and offers actionable solutions to enhance ad performance. He emphasizes working methodically through the advertising funnel—from the offer and audience to ad performance and landing page optimization—to identify and resolve problems. This guide is essential for anyone looking to run successful LinkedIn ad campaigns and sustain long-term growth.