Exploring LinkedIn Ads Targeting Strategies: Options and Attributes Explained - FinalLayer

In this informative video, Mitchell Gould breaks down LinkedIn ads targeting strategies, providing viewers with a comprehensive overview of various targeting options including location, company size, job experience, and more. Learn how to leverage audience attributes effectively through LinkedIn's Campaign Manager for optimal ad performance. The discussion covers important settings and tips, including how to define your audience, retarget effectively, and avoid common pitfalls such as unintended 'or' statements in targeting. This guide is perfect for marketers looking to refine their LinkedIn ad campaigns and ensure they reach the right audience. Don't miss the valuable insights on creating predictive and match audiences, and the advantage of using tools like Sales Navigator for audience profiling.