Exploring LinkedIn Ads Conversion Tracking and Attribution Models - FinalLayer

In this informative video, we explore the ins and outs of LinkedIn Ads conversion tracking and attribution models. Our expert breaks down the crucial aspects of online conversion tracking utilizing cookies and third-party data, then transitions to offline conversion tracking using your CRM data through LinkedIn's advanced conversion API. The guide also covers LinkedIn's new Data Driven Attribution model, offering a comprehensive insight into tracking performance across campaigns. Whether you're starting a new account or revisiting your conversion strategies, this video equips you with essential knowledge to optimize your LinkedIn advertising efforts effectively.