LinkedIn Marketing
Why is posting updates on LinkedIn important for your professional presence?
While your LinkedIn profile creates first impressions, posting updates is crucial for maintaining top-of-mind awareness with your network and demonstrating engagement in your industry. Regular posts increase your visibility, allowing more people to see your name and current projects. This consistent presence can lead to valuable new connections, professional opportunities, and potential business development. Posts can feature completed projects, customer wins, insights you've learned, or behind-the-scenes glimpses of your work—all serving to strengthen your professional network and showcase your ongoing industry involvement.
Watch clip answer (00:21m)
Kevin Stratvert
15:06 - 15:27
Why is regular posting on LinkedIn important for professional growth?
Regular posting on LinkedIn is crucial because it keeps you top of mind within your network and demonstrates your active engagement in your industry. While your profile creates first impressions, consistent updates ensure ongoing visibility, allowing more people to see both your name and current work. Each post increases your exposure, which can lead to valuable new connections, professional opportunities, and potential business prospects. Whether you share recent projects, customer wins, professional insights, or behind-the-scenes glimpses of your work, these posts create meaningful touchpoints that maintain your presence and showcase your expertise to your growing professional network.
Watch clip answer (00:21m)
Kevin Stratvert
15:06 - 15:27
What are the key bidding strategies to optimize LinkedIn ad campaigns for better cost-efficiency?
For optimal LinkedIn ad campaigns, start by using manual bidding instead of the default automated option, allowing you to set your own bids. Begin with low bids (about 20% above the floor price) and incrementally increase them until reaching the sweet spot for your audience. CTR (click-through rate) is crucial - LinkedIn evaluates campaigns primarily on this metric, with rates below 0.48% considered low-quality. To improve performance, narrow your audience initially by using skills, groups, and interest targeting to reach the most relevant prospects. Once established, gradually expand your audience and experiment with cheaper ad formats and objectives like lead forms instead of website conversions.
Watch clip answer (00:35m)
Speedwork Social - LinkedIn Ads Agency
15:08 - 15:44
What is the recommended audience size for a LinkedIn ad campaign?
The ideal audience size for LinkedIn ad campaigns typically ranges from 30,000 to 80,000 people. When your audience is larger than that, you have the opportunity to be more specific and targeted with your criteria. If your audience is smaller, you might be getting too restrictive with your targeting parameters. The optimal size depends on your budget and campaign goals - larger budgets and bigger goals generally require larger audiences. Having a well-defined audience within this range helps maximize the effectiveness of your LinkedIn advertising.
Watch clip answer (02:12m)
Speedwork Social - LinkedIn Ads Agency
09:15 - 11:27
How can college students effectively create content on LinkedIn?
When creating posts on LinkedIn, college students have numerous opportunities because there isn't a large volume of content on the platform. Most users simply set up profiles and scroll without actively contributing. This creates a significant advantage for content creators. By publishing posts regularly throughout the week, students can generate substantially more views than expected. This engagement helps build visibility and strengthen professional networks on the platform, making content creation a valuable strategy for college students looking to establish their personal brand and improve their job prospects.
Watch clip answer (00:05m)
Stacy Jene
13:34 - 13:39
How can you leverage LinkedIn's Ads API to improve your targeting?
LinkedIn's Ads API allows access to more targeting data than what's visible in the standard dashboard. Using tools like Supermetrics, you can see a complete list of companies that have received impressions of your ads, rather than just the 10-20 companies visible in the dashboard. This comprehensive view enables you to identify and remove companies that don't fit your ideal target audience, improving campaign efficiency. The API data can also be synced with HubSpot to track assisted LinkedIn conversions based on impression data, providing deeper insights into campaign performance.
Watch clip answer (00:07m)
Ben B2B
00:00 - 00:07