Lead generation
How do you optimize LinkedIn ads?
To optimize LinkedIn ads, work methodically down the funnel starting with your offer and audience. Ensure your offer is compelling to your target audience, then create eye-catching ads that stand out from competitors. Aim for click-through rates of 0.8-1% (above the average 0.4%) and engagement rates above 0.7%. Maintain coherency between your ads and landing pages to provide a seamless user experience. Analyze landing page conversion rates (ideally 1-4%) and implement effective scheduling to increase show-up rates for consultations. Don't immediately blame marketing if leads aren't converting—examine each step of the funnel systematically to identify and fix bottlenecks in sequence.
Watch clip answer (19:07m)
John Stewart Marketing 🚀
00:00 - 19:07
What is the viral legion post strategy for LinkedIn ads in 2025?
The viral legion post strategy is a game-changing approach for LinkedIn ads in 2025 that reimagines traditional lead magnets. It involves creating genuinely valuable content that encourages engagement through likes and comments, which helps the post go viral. Unlike outdated lead magnets that yield high cost-per-lead, these posts provide significant value upfront, prompting users to engage before accessing additional resources. The strategy consists of three parts: creating valuable content from your personal profile, turning the viral post into a thought leadership ad, and targeting specific audiences. Since these ads appear like regular posts rather than advertisements, they generate higher engagement and reduce costs while building a pipeline to high-quality leads.
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B2B Hero
00:00 - 05:41
How did Phil generate significant pipeline and qualified leads using LinkedIn Ads?
Phil generated $1.2 million in pipeline and over 30 SQLs monthly through strategic LinkedIn Ads campaigns targeting major companies like Microsoft, Meta, and Amazon. The results have been remarkable, with initial pipeline value of $1.3 million expanding to $8.8 million in potential deals. The ROI has been exceptional - approximately $400,000 in forecasted revenue from just $30,000 in ad spend. Phil implemented a full-funnel approach, utilizing bottom funnel retargeting combined with content-driven lead nurturing to secure high-value meetings with enterprise clients.
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B2B Hero
00:00 - 00:34
What are the best practices for creating effective LinkedIn Sponsored Messaging Campaigns?
When creating LinkedIn Sponsored Messaging Campaigns, use a credible sender where the message logically aligns with the sender's persona to maintain authenticity. Structure messages with hyperlinks to increase engagement and keep body text under 500 characters with an easily skimmable format using short segments, bullet points, and minimal text blocks. Offer memorable, exclusive content that users can't get elsewhere—such as special event invitations or unique discounts—to justify the inbox presence. Rather than focusing on open rates (which typically hover around 50% and include false positives), concentrate on engagement metrics that better indicate campaign success. This approach creates value and makes your message stand out in users' inboxes.
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Paid Media Pros
13:52 - 17:03
How do you create and manage registration for LinkedIn events?
LinkedIn events can be created either from personal profiles or company pages. When creating from a company page, you gain access to a registration form option that captures lead details like name, email, job title, and company. This form can integrate with webinar platforms such as Livestorm or Demeo, automatically registering users for your event. Events can be promoted both organically and through LinkedIn ads. When users click 'Attend,' LinkedIn automatically sends them notifications about the event, including reminders when the event is starting soon. For more effective lead management, it's recommended to create events through company pages rather than personal profiles, as this provides more registration options.
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Mitchell Gould
00:13 - 03:09
What is a LinkedIn newsletter and why is it valuable for growing your audience?
A LinkedIn newsletter combines the features of a blog, email newsletter, and lead generation tool into one powerful platform. It's valuable because LinkedIn automatically distributes your content through notifications to subscribers and sometimes their followers—free distribution you don't get elsewhere. When someone follows you, they're prompted to subscribe, essentially building an email list without needing technical skills or software. Each issue lives on your profile and in a searchable archive, allowing you to link to various resources, build trust, and drive traffic. LinkedIn even boosts your first few posts to help you grow your audience, making newsletters an effective way to create repeat touch points with warm traffic.
Watch clip answer (09:47m)
HubSpot Marketing
00:50 - 10:37