Lead generation
What types of content perform best on LinkedIn?
Native LinkedIn content performs significantly better than external links. According to the data shared in the clip, video content achieves five times higher engagement rates, especially for accounts with up to 10,000 followers. PDF documents uploaded directly to LinkedIn (which appear as swipeable carousels) get three times more clicks compared to other formats. Additionally, posts with images receive twice as many comments. Other effective formats include LinkedIn newsletters, which allow people to subscribe for regular company updates, and articles that provide value to your audience. To maximize engagement, focus on creating eye-catching native content rather than primarily sharing external links.
Watch clip answer (04:26m)
WebFX
02:56 - 07:23
How can you effectively use LinkedIn newsletters to grow your audience and generate leads?
LinkedIn newsletters are a powerful, low-effort growth tool that delivers content directly to subscribers' inboxes while being boosted by the algorithm. To succeed, brand your newsletter with a memorable name and eye-catching graphics, write concise (400-800 words) skimmable content following a consistent structure: personal intro, one clear takeaway, useful resource links, and occasional soft CTAs. Maintain consistency in your publishing schedule and repurpose existing content to save time. Drive subscriber growth by promoting in your bio, posts, and comments, then track metrics like engagement and lead conversions using UTM links. This approach builds trust at scale while creating a sustainable path to conversions.
Watch clip answer (11:43m)
HubSpot Marketing
00:00 - 11:44
What are the most effective content formats for maximizing LinkedIn engagement?
LinkedIn currently supports various content formats with balanced performance across the platform. Video content is being heavily promoted by LinkedIn (reportedly pushed twice as much as other formats), making it an excellent choice for visibility. Long-form, in-depth text posts also perform exceptionally well, especially when they provide specific, actionable information that audiences can immediately implement. The expert recommends choosing formats you personally enjoy creating, as this increases consistency. For writers, long-form text content works well; those comfortable on camera should leverage short-form video; visual thinkers can use graphics and carousels. For maximum impact, consider alternating between short-form video and detailed text posts while maintaining a consistent posting schedule of 3-5 times per week during business hours.
Watch clip answer (03:58m)
Tommy Clark
09:34 - 13:33
How does a quiz strategy help convert LinkedIn profile visitors into qualified leads?
A quiz on a LinkedIn profile serves as a genius qualification method because visitors take active steps to engage, effectively qualifying themselves for services. When profile visitors complete the quiz, they receive a personalized connection message, creating a direct line of communication. This approach has proven remarkably effective, with around 95% conversion rate on outreach messages following quiz completion. The strategy continues to deliver results beyond initial connection, with a high success rate of converting these qualified leads into sales calls, creating a streamlined pathway from profile visitor to potential client.
Watch clip answer (00:21m)
Saurav from SalesRobot
04:20 - 04:41
What is the Dream 100 concept and how can it help grow your LinkedIn presence?
The Dream 100 concept, originated by Russell Brunson, is a strategic approach to connecting with influential people on LinkedIn. Rather than directly targeting your ideal 100 people (who would likely ignore you), you connect with people in their network first. When you connect with people in their networks, you increase your visibility to your dream connections. This strategy works because the LinkedIn algorithm shows content to users whose connections engage with it. By focusing on strategic connections within your space who are interested in similar content, you improve engagement rates and algorithmic performance. Eventually, this network-building approach leads to connecting with your dream connections directly, helping you build organic impressions and attract high-quality leads without cold messaging.
Watch clip answer (04:37m)
Neil Patel
00:46 - 05:23
How can I grow my network on LinkedIn to generate high-paying leads?
To grow your LinkedIn network effectively, implement strategic connection planning by focusing on people in your niche rather than random connections. Use the Dream 100 concept - instead of directly targeting influential accounts, connect with people in their networks first, which eventually leads to connecting with key figures. The LinkedIn algorithm rewards users who leave thoughtful, detailed comments on others' content, which builds your authority and visibility. Consistency in engaging with relevant content before posting your own is crucial. When you do post, use short, punchy hooks that evoke curiosity and encourage meaningful comments, which fuels algorithmic promotion of your content.
Watch clip answer (05:31m)Neil Patel
00:00 - 05:31