Lead generation
What makes LinkedIn's targeting capabilities unique compared to other advertising platforms?
LinkedIn stands out by enabling advertisers to target with exceptional precision. Unlike Facebook, Google, or other platforms where reaching specific professionals often means targeting broader audiences, LinkedIn allows pinpoint targeting of exact audiences based on professional criteria. Users can target specific job titles at particular companies and focus on specific company sizes to reach precisely the audience they want. This level of professional segmentation is uniquely available on LinkedIn, making it the only platform where such precise B2B targeting is possible without reaching unnecessary masses.
Watch clip answer (00:18m)
Speedwork Social - LinkedIn Ads Agency
15:48 - 16:06
What are Boolean searches on LinkedIn and how can they help target your audience?
Boolean searches on LinkedIn allow you to combine words and phrases to create either refined or broader searches. Using operators like AND, OR, and NOT (always in all caps), you can precisely target specific audiences. The AND operator limits results by requiring all keywords to be present in profiles, while OR broadens your search to include multiple criteria. Quotation marks help find exact phrase matches. These techniques work in both free LinkedIn search and Sales Navigator, enabling you to efficiently find prospects like career coaches with branding specialization or multiple professional titles in one search.
Watch clip answer (04:06m)
Cindy Dodd
00:00 - 04:07
How do you convert LinkedIn connections into actual leads and customers?
To convert LinkedIn connections into leads and customers, focus on sending targeted connection requests (about 20 daily) to people in your ideal customer profile. When someone accepts, they'll see your content in their feed, so consistent, high-quality posting is essential. Don't immediately pitch after connecting - instead, let them engage with your content naturally. As they view your profile, look for signals of interest. For potential clients, send personalized outreach like a 2-3 minute Loom video providing value specific to their needs without an immediate pitch. This builds trust and demonstrates expertise before any sales conversation begins.
Watch clip answer (05:20m)
Tommy Clark
26:38 - 31:59
What are the key bidding strategies to optimize LinkedIn ad campaigns for better cost-efficiency?
For optimal LinkedIn ad campaigns, start by using manual bidding instead of the default automated option, allowing you to set your own bids. Begin with low bids (about 20% above the floor price) and incrementally increase them until reaching the sweet spot for your audience. CTR (click-through rate) is crucial - LinkedIn evaluates campaigns primarily on this metric, with rates below 0.48% considered low-quality. To improve performance, narrow your audience initially by using skills, groups, and interest targeting to reach the most relevant prospects. Once established, gradually expand your audience and experiment with cheaper ad formats and objectives like lead forms instead of website conversions.
Watch clip answer (00:35m)
Speedwork Social - LinkedIn Ads Agency
15:08 - 15:44
What is the recommended audience size for a LinkedIn ad campaign?
The ideal audience size for LinkedIn ad campaigns typically ranges from 30,000 to 80,000 people. When your audience is larger than that, you have the opportunity to be more specific and targeted with your criteria. If your audience is smaller, you might be getting too restrictive with your targeting parameters. The optimal size depends on your budget and campaign goals - larger budgets and bigger goals generally require larger audiences. Having a well-defined audience within this range helps maximize the effectiveness of your LinkedIn advertising.
Watch clip answer (02:12m)
Speedwork Social - LinkedIn Ads Agency
09:15 - 11:27
How can you leverage LinkedIn's Ads API to improve your targeting?
LinkedIn's Ads API allows access to more targeting data than what's visible in the standard dashboard. Using tools like Supermetrics, you can see a complete list of companies that have received impressions of your ads, rather than just the 10-20 companies visible in the dashboard. This comprehensive view enables you to identify and remove companies that don't fit your ideal target audience, improving campaign efficiency. The API data can also be synced with HubSpot to track assisted LinkedIn conversions based on impression data, providing deeper insights into campaign performance.
Watch clip answer (00:07m)
Ben B2B
00:00 - 00:07