Linkedin Native Video

In the ever-evolving landscape of social media, effective video content has emerged as a powerhouse for engagement and storytelling. LinkedIn native video has revolutionized how professionals and marketers connect, share insights, and promote their brands. This feature allows users to upload videos directly to the platform, facilitating a seamless experience for viewers. In this guide, we will delve into what LinkedIn native video is, how to use it effectively, and why it's an essential tool for enhancing your LinkedIn presence.

What is LinkedIn Native Video?

LinkedIn native video refers to video content that is uploaded directly to LinkedIn rather than shared via external links. This feature enables videos to play automatically in users' feeds, increasing the likelihood of engagement. Videos can be up to 10 minutes long and support various formats to cater to diverse content needs. Unlike shared links, native videos offer better visibility and engagement statistics, making them preferable for individuals and businesses aiming to bolster their presence on LinkedIn.

How to Enable/Use LinkedIn Native Video

1. Log into your LinkedIn account and navigate to your homepage.
2. Click on the "Start a post" box at the top of your feed.
3. Select the video camera icon to upload a video from your device.
4. Choose your video (ensure it is in an acceptable format and duration) and click "Open".
5. Add a compelling caption or description, include relevant hashtags, and tag other users if applicable.
6. Click on the "Post" button to share your video with your connections.

Privacy Settings Explained

When sharing LinkedIn native videos, privacy settings play a pivotal role. Users can choose who sees their videos, ranging from just their connections to the public. Adjust these settings by clicking on the privacy options while creating a post. Understanding these settings is essential to ensure your content reaches your intended audience without compromising your professional image.

Best Practices & Pro Tips

• Keep videos concise and focused, ideally under 2 minutes, to hold viewers' attention.
• Utilize captions for accessibility and to cater to viewers who watch without sound.
• Engage your audience in the first few seconds to reduce drop-off rates.
• Experiment with various formats – from interviews to tutorials – to find what resonates with your audience.
• Encourage interaction by asking questions and prompting viewers to share their thoughts in the comments.

Success Stories

Brands like HubSpot have successfully leveraged LinkedIn native video to enhance audience engagement. By sharing educational content in video format, HubSpot has reported a significant increase in lead generation and a boost in subscriber numbers. Another example is Microsoft, which utilized native videos to convey corporate culture, resulting in higher job applications and enhanced employer branding. These cases illustrate the effectiveness of well-crafted native video content in achieving marketing objectives.

Comparison with Other Platforms

When comparing LinkedIn native video to platforms like Facebook, Instagram, or TikTok, several differences emerge. Unlike Instagram and TikTok, which emphasize entertainment, LinkedIn focuses on professional development and networking. LinkedIn's audience is primarily composed of decision-makers and professionals, making it suitable for B2B marketing. Moreover, native videos on LinkedIn often lead to higher engagement rates since they autoplay in users' feeds as opposed to being linked from external sites. Understanding these distinctions will help tailor your content strategy across platforms.

How to Handle Negative Responses

Encountering negative feedback on LinkedIn native video is not uncommon. The best practice is to respond professionally and courteously, acknowledging the viewer's perspective. If the criticism is constructive, thank them for their input and consider it for future improvements. For unfounded negativity, a calm response that reiterates your brand values can be beneficial. Always aim to turn complaints into opportunities to showcase your commitment to engagement and quality.

Common Mistakes to Avoid

• Uploading overly long videos that lose viewer interest.
• Neglecting captions, making it difficult for audiences who watch without sound to understand the content.
• Failing to monitor engagement metrics to refine future video strategies.
• Not promoting your videos adequately after posting, which can limit their reach and impact.