Workplace Diversity
How does LinkedIn measure the success of targeted recruitment campaigns?
LinkedIn measures campaign success through aggregated data analysis rather than tracking individual candidates. They focus on 'influenced hires' as a key metric, examining reach (how many people from the target audience saw the campaign) and conversion rates. Through tracking pixels that connect with their ATS data, they can follow candidates through the recruitment process. While targeting demographics has limitations due to privacy concerns, LinkedIn concentrates on establishing consistent measurement benchmarks over time. This approach allows them to determine whether campaigns perform above or below average, providing a reliable framework to evaluate return on investment for their recruitment marketing efforts.
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Fairygodboss
32:17 - 34:08
What are LinkedIn's strategies for diversity recruiting?
LinkedIn employs a three-pronged approach to diversity recruiting. First, they focus on hiring diverse talent across all levels through executive dinners, networking events, strategic partnerships with nonprofits, and specialized initiatives like the Reach Apprenticeship Program, which targets individuals from non-traditional tech backgrounds. Second, they emphasize retaining and growing talent through employee resource groups and professional development cohorts. Finally, they provide tailored onboarding experiences specific to roles and seniority levels to ensure new hires succeed. These strategies are driven by data showing companies with diverse leadership are 21-33% more likely to have above-average profitability and experience reduced employee turnover.
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LinkedIn Talent Solutions
01:28 - 06:39
What are six ways to make your LinkedIn profile more inclusive and promote diversity?
LinkedIn offers six practical steps to build an inclusive personal brand. First, add pronouns to your name to demonstrate respect and avoid gender assumptions. Second, include name pronunciation guidance to help connections properly address you. Third, make your profile public for better visibility and networking. Fourth, customize your profile URL for easier sharing and memorability. Fifth, add descriptive alt text to images for accessibility to visually impaired users. Finally, diversify your recommendations to represent various demographics and organizations, helping potential clients see themselves working with you. These steps foster mutual respect while making your profile more accessible to everyone.
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Law Firm Marketing - By Aries
00:00 - 08:16
Why do you believe we're seeing the rise of Indian-origin CEOs in global leadership positions?
According to Laxman Narasimhan, India builds resilience, flexibility, and problem-solving abilities in its people. These qualities are essential for CEOs who must find solutions even in imperfect situations. Indian leaders have demonstrated an ability to bring people together toward common goals, with humility that enables them to build strong teams. Indian-origin CEOs combine these leadership qualities with the opportunities provided by Western markets. Narasimhan points to pioneers like Indra Nooyi who broke barriers and became role models, demonstrating that one can be authentic while having massive impact. He also notes that beyond those in Western companies, we should recognize rising Indian and Asian companies with impressive leadership.
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CNBC-TV18
19:48 - 22:33
Why is there a rise of CEOs of Indian origin in global leadership positions?
Indian upbringing builds resilience, flexibility and problem-solving abilities that are crucial for CEO roles. Growing up in India instills the recognition that things may not be perfect, but solutions must be found regardless - a key CEO skill. Additionally, Indian leaders often possess an ability to bring people together and build strong teams around a shared vision. These leaders combine their cultural strengths with opportunities available in Western markets, resulting in tremendous success. Notable examples like Indra Nooyi, Satya Nadella, and Sundar Pichai demonstrate how their humble personalities enable them to attract talent to execute their vision. Beyond CEOs in Western companies, we're also witnessing the rise of Indian-grown global companies of massive scale and substance.
Watch clip answer (02:44m)CNBC-TV18
19:48 - 22:33
How has AI empowered individuals with limited technical skills?
AI has dramatically expanded technical capabilities for individuals with limited skills, as exemplified by Kathy Hackl's personal experience. Despite previously having limited technical abilities, AI has enabled her to code and perform technical tasks that were once beyond her reach. This transformation highlights how AI serves as an equalizer in the tech landscape, allowing people to overcome technical barriers and operate at higher proficiency levels. As Hackl states, "it has empowered my technical capabilities," demonstrating AI's potential to make technical fields more accessible to diverse participants regardless of their initial skill level.
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The Female Quotient
24:17 - 24:32