Workplace Communication
How do you ensure that your advocates have a consistent stream of content to share?
NielsenIQ ensures a consistent content stream through a collaborative approach. They provide in-house training developed with their learning team and LinkedIn learning pathways to help employees build their personal brands. Content is sourced through collaboration with various marketing teams who contribute to a centralized feed, tagged by topic. Anna manages the infrastructure while handpicking important global campaigns for wider distribution. Advocates can personalize content with their own voice and personality, which helps them grow their audience while promoting company material. This tiered advocacy system balances corporate messaging with authentic personal branding.
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DSMN8 - The Employee Advocacy Platform
10:21 - 14:00
How can I build meaningful professional relationships on LinkedIn?
To build meaningful relationships on LinkedIn, start by optimizing your profile to create a positive first impression, including a professional photo and complete sections. Then actively engage with content that genuinely interests you by commenting and interacting regularly, which helps the algorithm show you relevant content. Finally, maintain connections by checking in with people, responding to notifications about their milestones, and showing authentic interest in their updates. Networking isn't transactional but a lifestyle - view it as building a community of like-minded professionals who can help advance your career through genuine relationships.
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Job Search AnaLyst - Ana Lokotkova
01:09 - 06:50
What is intentional remembering and why is it important for building workplace relationships?
Intentional remembering is the practice of recalling details people share in conversations and following up on them later. When colleagues share personal or professional details in passing, taking note of this information and checking in later sends a powerful message that you genuinely care. Chris illustrates this through a personal example of his friend Lindsay, who remembered the anniversary of his father's death when others forgot. By putting reminders in calendars to follow up on colleagues' life events, illnesses, or work challenges, we demonstrate authentic interest in their lives. This small gesture builds trust and strengthens connections, even in remote environments where physical distance separates us.
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Christopher Littlefield
03:43 - 07:30
What is the most effective approach for follow-up messaging when clients have already agreed to take action?
When clients have agreed to take action (like signing contracts or sending payments), Matt Easton recommends maintaining clear, consistent messaging rather than changing your approach. Instead of passive follow-ups like "just checking in," provide the specific resource they need to complete their promised action. For example, say: "I wanted to make sure you had the link to upload your statements" or "the address to send the check." Keep the same straightforward message across multiple follow-ups without changing tonality or showing frustration, as this maintains professionalism while gently reminding clients of their commitment without creating resistance.
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Matt Easton
00:00 - 04:03
What are the seven essential things to research about a company before a job interview?
Before a job interview, research these seven key areas: 1) Company basics - clients, products, services, and industry competition through their website and LinkedIn profile. 2) Company values and candidate expectations through mission statements and job descriptions. 3) Information about your interviewer to establish meaningful connections. 4) Key organizational players to understand leadership and company direction. 5) Competitive landscape to gauge the company's industry position. 6) Employee insights from Glassdoor to learn about culture and salary information. 7) Recent news and events to stay current on company developments and initiatives.
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Don Georgevich
00:02 - 06:52
What are effective questions to ask when gathering employee feedback?
When gathering employee feedback, asking the right questions is crucial. Rather than vague inquiries like 'How am I doing?' which typically yield generic responses like 'You're doing great,' employees should use specific, targeted questions. Effective questions include 'What unique contributions am I making to the team that others aren't?', 'What is my reputation in this team?', and 'What conditions have you seen me thrive in and where am I struggling?' These concrete questions give colleagues permission to provide meaningful insights and focus the feedback on valuable information that can actually drive professional development.
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Leading Through Crisis
17:31 - 18:18