Social Media Trends
What are effective strategies for founders to increase their visibility on LinkedIn?
Founders should post consistently (at least twice weekly) to establish their presence and find their unique voice. The algorithm benefits from engaging with your own content within the first 15 minutes after posting through comments, which boosts visibility. LinkedIn is increasingly prioritizing video content and becoming more competitive for advertising space. Recent platform changes include options to boost individual posts for around $70, allowing founders to extend their reach. The growing premium B2B audience on LinkedIn makes it valuable for founders seeking to build personal brands. Some founders also benefit from specialized LinkedIn profile optimization services to dramatically increase their follower counts.
Watch clip answer (02:03m)
GTMnow
11:40 - 13:43
What is the viral legion post strategy for LinkedIn ads in 2025?
The viral legion post strategy is a game-changing approach for LinkedIn ads in 2025 that reimagines traditional lead magnets. It involves creating genuinely valuable content that encourages engagement through likes and comments, which helps the post go viral. Unlike outdated lead magnets that yield high cost-per-lead, these posts provide significant value upfront, prompting users to engage before accessing additional resources. The strategy consists of three parts: creating valuable content from your personal profile, turning the viral post into a thought leadership ad, and targeting specific audiences. Since these ads appear like regular posts rather than advertisements, they generate higher engagement and reduce costs while building a pipeline to high-quality leads.
Watch clip answer (05:41m)
B2B Hero
00:00 - 05:41
What is the importance of video content on LinkedIn?
Video posts on LinkedIn get five times the engagement as text posts, making them essential for modern LinkedIn marketing. Video builds authority, trust, and credibility more effectively than text alone, which is crucial for winning over dream clients. The platform has evolved from being predominantly text-based to one where video content dominates engagement. For business owners and founders, video offers the most effective way to stand out and connect with your target audience, ultimately converting better than other content formats when properly executed with the right messaging.
Watch clip answer (00:34m)
Impaxs Marketing
00:00 - 00:34
What does research show about the effects of social media on happiness?
Dr. Lyubomirsky explains that research on social media's impact on happiness shows mixed results. For people with unique conditions or challenges (like having a disabled child or being shy), online communities can be extremely beneficial by providing support and connection. However, studies also indicate that social media use can increase feelings of depression, as people tend to share only positive highlights of their lives, leading others to make unfavorable comparisons. The effects largely depend on how social media is used rather than simply whether it's used. Dr. Lyubomirsky emphasizes that moderation is key – invoking Aristotle's concept of the 'golden mean' – suggesting that balanced technology use is essential for maintaining well-being.
Watch clip answer (01:45m)
Pepperdine University
01:15:49 - 01:17:35
What happened to the TikTok influencer couple Ladarius and Zara?
Ladarius Brownlee and Zara Saimi appeared to be a loving couple to their 150,000 TikTok followers until July of last year, when their social media facade crumbled. The couple made headlines not for their content, but because Ladarius was accused of shooting Zara in the face during an argument. What began as a typical social media relationship portrayal ended in a shocking case of domestic violence that stunned their followers. This incident revealed the stark contrast between the couple's cultivated online image and the disturbing reality of their relationship behind the scenes.
Watch clip answer (00:13m)
Law&Crime Network
00:41 - 00:54
What is the reality behind social media relationships?
Social media is fundamentally deceptive, presenting only brief 'highlight reels' of positivity through rose-colored lenses. It showcases 10-20 seconds of happiness while concealing the 23+ hours of daily struggles, arguments, and conflicts that comprise real life. No one shares their difficulties on social media platforms. People curate positive content to attract viewers and inspire admiration, leading audiences to eventually believe these portrayals represent reality. This creates unrealistic expectations as viewers begin wondering why their own lives don't match the polished 15-second glimpses they see of others. The uncomfortable truth is that these perfect-looking relationships are carefully manufactured illusions that hide the complex, imperfect reality of everyday life.
Watch clip answer (01:17m)
Law&Crime Network
17:27 - 18:44