Social Media Marketing
What is Employee Generated Content (EGC) and how does it differ from User Generated Content (UGC)?
EGC is content created and shared by employees that highlights their unique experiences within a company, rather than just reposting brand content. Unlike UGC, which comes from customers or followers posting about a brand, EGC focuses on internal voices of employees, providing an authentic look at company culture. This approach matters because authenticity is crucial in today's digital world. By sharing honest stories and experiences, employees humanize the brand, building trust and deeper connections with both customers and potential employees. EGC helps showcase the genuine human side of a brand through team-building events, day-in-the-life posts, and special milestones, creating a more accessible and engaging brand presence.
Watch clip answer (05:07m)
ZoomSphere
00:00 - 05:07
What is the most important first step for effective LinkedIn recruiting?
Completing your own LinkedIn profile is the essential first step for effective recruiting. Sue Elson emphasizes that many recruiters focus on viewing other people's profiles while neglecting their own. She stresses the importance of filling in all profile sections and adding your phone number for account security purposes. Without a complete profile, recruiters not only miss opportunities to showcase their expertise but may also risk losing access to their accounts if they forget login credentials.
Watch clip answer (06:43m)
Sue Ellson
00:02 - 06:45
How can SMMA owners transition from cold calling to more effective LinkedIn lead generation?
Initially, the speaker relied on traditional cold methods like cold calling and door knocking, which involved reaching out to large numbers of prospects hoping for small conversion rates. This approach led to frequent rejection and burnout. The solution was switching to LinkedIn prospecting, which, while still technically cold outreach, offers significant advantages. Through LinkedIn, prospects can be quickly turned warm via your professional profile and content that keeps you top of mind. This strategy creates relationships where even if someone isn't an immediate fit, they may become a potential client in the future as they engage with your content and develop familiarity with your expertise.
Watch clip answer (00:36m)
Natasha Vilaseca
02:16 - 02:52
What are the three key phases for effective LinkedIn lead generation for SMMA owners?
The three key phases for effective LinkedIn lead generation begin with creating a detailed ideal client persona (ICP), understanding both surface-level attributes and emotional drivers of potential clients. The second phase focuses on outbound efforts through personalized connection requests, prioritizing mutual connections to increase acceptance rates while avoiding salesy language. The third phase involves optimizing for inbound leads by ensuring LinkedIn profiles are keyword-optimized, creating SEO-optimized content, and setting up company pages that improve discoverability when potential clients search for relevant services.
Watch clip answer (10:26m)Natasha Vilaseca
00:00 - 10:26
What is the LinkedIn Social Selling Index (SSI) and why is it important?
The LinkedIn Social Selling Index (SSI) is a metric that measures your effectiveness on LinkedIn on a scale of 0-100, with 50 being average among all LinkedIn members. It evaluates four key components: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Each component can earn up to 25 points. The SSI is important because it benchmarks your LinkedIn performance against industry peers and your network. A score above 50 indicates better-than-average performance. While it's primarily designed for sales professionals, job seekers can use it to identify improvement opportunities. LinkedIn provides this free tool to help users understand areas for growth, though scoring above 90 typically requires a paid Sales Navigator subscription.
Watch clip answer (06:55m)
Brenda Meller | Meller Marketing 🥧LinkedIn
00:00 - 06:55
What is Final Layer and how does it help with LinkedIn content creation?
Final Layer is an AI agent specifically built for LinkedIn that helps users overcome content creation challenges. The tool selects personalized trending topics and allows users to customize their content with compelling hooks that match their voice. It streamlines the entire process by generating complete posts that sound authentic while automatically finding appropriate video clips to enhance engagement. Final Layer effectively solves the problem of writer's block, making it easier to consistently create professional content that gains impressions on LinkedIn.
Watch clip answer (00:46m)
FinalLayer
00:00 - 00:47