Social Media Marketing
What is a LinkedIn newsletter and why is it valuable for growing your audience?
A LinkedIn newsletter combines the features of a blog, email newsletter, and lead generation tool into one powerful platform. It's valuable because LinkedIn automatically distributes your content through notifications to subscribers and sometimes their followers—free distribution you don't get elsewhere. When someone follows you, they're prompted to subscribe, essentially building an email list without needing technical skills or software. Each issue lives on your profile and in a searchable archive, allowing you to link to various resources, build trust, and drive traffic. LinkedIn even boosts your first few posts to help you grow your audience, making newsletters an effective way to create repeat touch points with warm traffic.
Watch clip answer (09:47m)
HubSpot Marketing
00:50 - 10:37
What types of content perform best on LinkedIn?
Native LinkedIn content performs significantly better than external links. According to the data shared in the clip, video content achieves five times higher engagement rates, especially for accounts with up to 10,000 followers. PDF documents uploaded directly to LinkedIn (which appear as swipeable carousels) get three times more clicks compared to other formats. Additionally, posts with images receive twice as many comments. Other effective formats include LinkedIn newsletters, which allow people to subscribe for regular company updates, and articles that provide value to your audience. To maximize engagement, focus on creating eye-catching native content rather than primarily sharing external links.
Watch clip answer (04:26m)
WebFX
02:56 - 07:23
How can LinkedIn polls help attract inbound leads without cold selling?
LinkedIn polls generate significant visibility because the algorithm currently pushes poll content to thousands of users, resulting in exceptional exposure. For example, Wendy's poll received over 28,000 views in just 24 hours. This visibility drives profile views, connection requests, and direct messages from potential clients interested in your services. To create effective polls, follow three key tips: ask simple questions that most people can answer, provide multiple answer options to maximize space in the newsfeed, and use emojis to grab attention. Even when polls aren't directly about your business, they increase your profile visibility, which leads to inbound inquiries about your services.
Watch clip answer (05:59m)
Vendy Steinberga
00:14 - 06:13
How can Repurpose IO be used to share YouTube shorts on LinkedIn without downloading and re-uploading videos?
Repurpose IO enables seamless content distribution through automated workflows that connect content sources with destination platforms. In Anita Wong's demonstration, users can create a workflow by connecting their YouTube channel as the source and LinkedIn as the destination, specifically selecting short videos for repurposing. The platform fetches requested videos directly from YouTube and automatically uploads them to LinkedIn, eliminating the need for manual downloading and re-uploading. This streamlined process allows content creators to maximize their visibility across platforms with minimal effort, effectively repurposing existing content while maintaining brand consistency on multiple social media channels.
Watch clip answer (02:29m)
Anita Wong
03:21 - 05:51
How do I create effective LinkedIn videos without complicated equipment or skills?
Creating effective LinkedIn videos is simpler than you might think. You don't need fancy equipment or editing skills - just use your existing content, grab your phone, and find soft lighting (early morning or dusk works best). Record yourself, then post to LinkedIn with an attention-grabbing first line like "How I got past [problem]." Timing is crucial for maximum impact. The first 20 minutes after posting significantly affects your video's success, so be strategic about when you upload. This straightforward approach allows you to repurpose content you've already created while ensuring your expertise reaches a broader audience on LinkedIn.
Watch clip answer (00:40m)
Mark Firth
07:30 - 08:10
What is employee advocacy and what are its benefits?
Employee advocacy is when employees share their workplace experiences on their personal social media accounts. It's powerful because employee posts receive about eight times more engagement than brand content, and their networks can connect companies to thousands of new people. The benefits include increased brand awareness, attracting qualified talent, and building employer brand. Employee advocacy can drive sales as 48% of decision makers say thought leadership influences purchasing decisions. Additionally, it empowers employees to become thought leaders while helping them grow their networks. The program also helps maintain cohesive messaging while allowing employees to authentically represent the company.
Watch clip answer (05:25m)
Sprout Social
00:48 - 06:13