Developing a Successful Employee Advocacy Program: Key Steps and Strategies - FinalLayer

In this insightful video, Carly from Sprout Social discusses the power of employee advocacy in enhancing brand visibility. She defines employee advocacy as employees sharing their workplace experiences on personal social media, which can generate significantly higher engagement compared to traditional brand content. Carly outlines key benefits, including increased brand awareness and attracting qualified talent, while highlighting steps for a successful advocacy program. Viewers will learn how to set goals, create an effective system, provide necessary training, incentivize participation, and track the program's success. A must-watch for marketers looking to leverage their team's voices for greater impact.