Social Media Management
What is the 30155 rule for networking on LinkedIn?
The 30155 rule is a strategic networking approach for LinkedIn growth. First, identify and follow 30 industry peers at your level who share your target audience. Then, find 15 influencers who attract similar audiences. Finally, follow 5 active profiles of your ideal buyers (decision makers). The key is to engage with their content daily, not just follow passively. This strategy works by exposing you to your target audience, building relevant connections, and keeping you top of mind in your industry. Dedicating 30 minutes at lunch and 15 minutes in the evening for engagement can effectively implement this networking strategy.
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Filipa Canelas
04:27 - 10:46
What are content pillars and why are they important?
Content pillars are an organizational framework for structuring your overall content strategy and social media production process. They serve as the core foundation that guides what you create and share on social platforms, bringing clarity and direction to your content creation efforts. As Amber Figlow explains from her decade of experience in the field, content pillars are essential for executing an effective content strategy. They help streamline planning, ensure consistency, and align your social media presence with broader business objectives.
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Amber Figlow
00:08 - 00:30
How do you set up a professional LinkedIn profile on a mobile device?
Setting up a LinkedIn profile on mobile requires several key steps. First, download the LinkedIn app (available for both iPhone and Android) and begin the signup process by entering your real name and current job title. Add a professional profile picture that represents your industry appropriately - this is crucial as it's one of the first things people notice. Build your resume by adding your work experience, education, and skills in the Experience section. Connect with relevant people and organizations in your field using the Network tab. For maximum effectiveness, request recommendations from connections and regularly create posts to increase your visibility.
Watch clip answer (09:19m)
Skill Leap AI
00:44 - 10:03
How do you customize your LinkedIn profile URL?
To customize your LinkedIn profile URL, first log into LinkedIn and navigate to your profile. Click on 'Edit Profile and URL' and look for the pencil icon to click on. In the text box, delete the auto-generated series of letters and numbers that LinkedIn provides by default. Replace this with your preferred URL - typically your first and last name or a variation of your name. Once you've entered your desired custom URL, simply click on 'Save' to finalize the change. This creates a more professional and personalized LinkedIn profile link that's easier to share.
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Marie Smith
00:10 - 00:38
How has LinkedIn's algorithm changed and what strategy works well for B2B companies today?
LinkedIn's algorithm is constantly changing, shifting away from the historical model where followers automatically saw company updates. Today's effective approach is more focused on outbound engagement and community management rather than just pushing out content. Social listening has become crucial - identifying relevant conversations, adding meaningful comments, and engaging with existing content posted by others. This strategy drives better traffic and engagement to company pages while cultivating the two-way conversations people value on social media. Though companies still share owned content like announcements and webinars, the outbound approach is currently working best with LinkedIn's algorithm.
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Bospar PR
06:59 - 08:45
How has LinkedIn's algorithm changed and what social media strategy works best for B2B companies now?
LinkedIn's algorithm is constantly changing, shifting away from the traditional model where followers automatically see company updates. Today's effective approach focuses on outbound engagement and community management rather than simply pushing out content. Instead of relying solely on company announcements and owned content, successful B2B strategies involve social listening to identify relevant conversations, then engaging directly with those discussions through comments and meaningful interactions. This outbound strategy works well because it cultivates what people value most about social media - two-way conversations where they can find real answers to their questions from real people. While companies should still share owned content, engaging with others' content proves more effective for driving traffic and engagement.
Watch clip answer (01:46m)Bospar PR
06:59 - 08:45