What are content pillars and why are they important?

Content pillars are an organizational framework for structuring your overall content strategy and social media production process. They serve as the core foundation that guides what you create and share on social platforms, bringing clarity and direction to your content creation efforts. As Amber Figlow explains from her decade of experience in the field, content pillars are essential for executing an effective content strategy. They help streamline planning, ensure consistency, and align your social media presence with broader business objectives.