Understanding the Constantly Evolving LinkedIn Algorithm and Engagement Strategies

In this insightful discussion, Eric Chemi hosts social media experts Sarah and Connor to explore the intricacies of B2B companies navigating LinkedIn's ever-changing algorithm. They emphasize the importance of tailoring content strategies unique to each platform, especially given the shift towards community management and engagement on LinkedIn. With a focus on personal connections and authenticity, the speakers share actionable insights on optimizing social media presence, discouraging outdated practices, and enhancing brand visibility through thoughtful content creation and direct audience interaction. This session is a must-watch for B2B organizations aiming to stay relevant and effective in their social media strategies.