Personal Branding
How can I control what people see on my LinkedIn profile?
LinkedIn offers comprehensive visibility settings that allow you to control what others see when viewing your profile. You can edit visibility by accessing profile settings where you'll find options to show your profile photo to everyone, only LinkedIn members, or just first-degree connections. For each profile section (work experience, education), you can toggle switches to determine whether details are visible to the public. While you have control over privacy, Stephanie Marone recommends maintaining visibility since LinkedIn's purpose is to be visible online. Basic information is required, but you can choose which specific details to share. This flexibility enables you to present a professional image while maintaining your preferred level of privacy.
Watch clip answer (01:56m)
Stefanie Marrone
02:02 - 03:58
What are the seven essential steps to achieve a 100% complete LinkedIn profile?
To achieve a 100% complete LinkedIn profile, you need seven key elements. First, add a professional photo through the edit profile option. Second, list your current position(s) including any volunteer work or board memberships. Third, include at least two past positions to showcase your work history. Fourth, add your education details. Fifth, craft a compelling profile summary that describes who you are professionally. Sixth, list your specialties in the designated section to highlight your expertise. Finally, obtain at least three recommendations from colleagues or connections. Completing these seven elements will ensure your LinkedIn profile reaches 100% completion and maximizes your visibility.
Watch clip answer (03:06m)
Shell Roth
00:18 - 03:24
How does presentation affect success on LinkedIn?
According to the LinkedIn algorithm, success isn't just about what you say, but how you present it. The expert uses a restaurant analogy to illustrate this point: the same food can create completely different experiences based on presentation - jumbled together like a dog's dinner versus beautifully spaced to let each element shine. Most LinkedIn users' posts resemble the messy plate, with content crammed together. However, top creators understand the power of white space to make their message stand out. Proper spacing and presentation help content appear more natural and less robotic, ultimately creating a more engaging experience that attracts connections and increases reach on the platform.
Watch clip answer (00:42m)
Mark Firth
06:14 - 06:57
How has the creator economy evolved over time?
The creator economy has transformed dramatically from its nascent beginnings. Initially, social media was merely a tool for interacting with friends, but it has evolved into a vast ecology where people earn money from content creation. According to industry analysts, there are now 50-100 million creators working part-time or full-time, with Goldman Sachs valuing this economy at approximately $250 billion. The technological evolution has enabled easier content production - from early blogs to sophisticated multi-platform content. While once met with skepticism ("All my friends thought I'd lost my mind"), content creation has become legitimized as a viable career path, with creators building teams including videographers, editors, and managers to handle brand partnerships as their operations scale.
Watch clip answer (02:46m)
Financial Times
00:12 - 02:59
How can you create branded social media graphics that help you stand out to your audience?
To create branded social media graphics that stand out, focus on consistency with your visual brand elements. Choose a specific color palette, 2-3 fonts, and a distinctive graphic style (minimal, bold, or collage) that you use repeatedly across all posts. This consistency makes your content immediately recognizable to followers and appears professional to new viewers. Use Instagram's portrait size format (1350x1080 pixels) rather than square posts to occupy more space in users' feeds, giving your content more visibility. Ensure your designs work well in both portrait and square formats since grid views still crop to squares. This strategic approach makes your business look professional from day one and helps build recognition among your target audience.
Watch clip answer (03:58m)
Jacqui Naunton // White Deer
01:00 - 04:58
Why is building a personal brand important for career advancement?
Building a personal brand is essential because hierarchical structures mean fewer positions exist at the top, making career advancement competitive. As Jeffrey Pfeffer explains, you cannot be promoted if decision-makers don't know who you are and recognize your value. It's insufficient to simply have skills; you need visibility. Effective brand-building involves strategic differentiation through various means - networking, creating content, developing a distinctive style, or building partnerships. Laura Chow exemplifies this by leveraging her height, unique style, podcasting, and networking events to stand out as a venture capitalist. Remember that substance without visibility limits your impact, while visibility must be backed by substance for credibility.
Watch clip answer (05:32m)
Lenny's Podcast
15:39 - 21:12