Marketing Campaigns
What is the viral legion post strategy for LinkedIn ads in 2025?
The viral legion post strategy is a game-changing approach for LinkedIn ads in 2025 that reimagines traditional lead magnets. It involves creating genuinely valuable content that encourages engagement through likes and comments, which helps the post go viral. Unlike outdated lead magnets that yield high cost-per-lead, these posts provide significant value upfront, prompting users to engage before accessing additional resources. The strategy consists of three parts: creating valuable content from your personal profile, turning the viral post into a thought leadership ad, and targeting specific audiences. Since these ads appear like regular posts rather than advertisements, they generate higher engagement and reduce costs while building a pipeline to high-quality leads.
Watch clip answer (05:41m)
B2B Hero
00:00 - 05:41
How can I effectively scale my LinkedIn advertising campaigns?
To effectively scale LinkedIn ad campaigns, first separate your cold and retargeting audiences by excluding retargeting audiences from cold campaigns to ensure each targets the appropriate prospects. Identify top-performing segments based on industry, job title, or geography, then allocate more budget to these high-performers. Strategic budget optimization is crucial - focus spending on Tuesday through Thursday when LinkedIn traffic is highest, while potentially lowering bids on weekends. Remember LinkedIn can spend up to 50% more than your set budget on any given day. Finally, regularly refresh ad creatives as you scale, since higher spend accelerates ad fatigue, and utilize bulk actions functionality to efficiently manage multiple campaigns.
Watch clip answer (04:34m)
Speedwork Social - LinkedIn Ads Agency
08:46 - 13:21
What are the main targeting options available in LinkedIn Ads?
LinkedIn Ads offers several targeting options including location (countries, states, cities, metropolitan areas), company (name, size, industry, revenue, growth rate), job experience (titles, functions, seniority, skills), education (degrees, fields of study, schools), interests and traits, demographics (age, gender), and advanced options like predictive and match audiences. Match audiences allow retargeting based on website visits, ad engagement, and uploaded contact lists. For optimal results, use permanent location targeting and keep audience expansion turned off to maintain precise targeting.
Watch clip answer (09:24m)
Mitchell Gould
00:01 - 09:25
How do you set up a LinkedIn sponsored message campaign?
To set up a LinkedIn sponsored message campaign, start by clicking 'Create Campaign' and selecting 'Website Visits' as your objective. Choose a targeted audience based on location, language, and other demographics. Set a competitive bid (around the recommended range of 20 cents per send) to ensure your message reaches inboxes, as LinkedIn limits sponsored messages to about once monthly per user. When creating the message, carefully select a credible sender who logically fits the message's purpose. Craft a concise subject line (up to 60 characters) and message text (ideally around 500 characters, not exceeding 1500). Use bullet points rather than paragraphs for readability, and include up to three embedded links to direct recipients to your desired destinations.
Watch clip answer (06:57m)
Paid Media Pros
00:12 - 07:09
What are the best practices for creating effective LinkedIn lead generation forms?
When creating LinkedIn lead generation forms, keep them simple and concise as longer forms take more time to fill and reduce completion rates. Many fields are pre-populated from LinkedIn profiles, making it easy for users to submit their information without manual entry. This auto-fill feature significantly improves conversion rates. Personalize your messaging approach by using a personal sender (not a company name) and keeping messages conversational. Include social proof, highlight benefits clearly, and keep messages under 500 characters for readability. Offering something free (like consultations or trials) increases conversions, and strategically placing links within messages can improve click-through rates beyond the standard call-to-action buttons.
Watch clip answer (07:00m)
Viren Baid
08:43 - 15:43
What topics were covered in the LinkedIn Ads Radio masterclass series?
The LinkedIn Ads Radio masterclass covered a comprehensive range of topics essential for LinkedIn advertising success. Episodes included an introduction to LinkedIn ads and marketing funnel planning, setting up company profiles, creating first campaigns, mastering targeting, crafting compelling ad copy and design, optimizing campaigns through analytics, and finally scaling strategies. The host emphasizes that this foundation provides advertisers with essential knowledge while future episodes will feature expert interviews and deeper dives into specialized topics like organic LinkedIn, B2B marketing, copywriting, and AI tools.
Watch clip answer (02:16m)
Speedwork Social - LinkedIn Ads Agency
13:31 - 15:47