Marketing Campaigns
How does LinkedIn measure the success of targeted recruitment campaigns?
LinkedIn measures campaign success through aggregated data analysis rather than tracking individual candidates. They focus on 'influenced hires' as a key metric, examining reach (how many people from the target audience saw the campaign) and conversion rates. Through tracking pixels that connect with their ATS data, they can follow candidates through the recruitment process. While targeting demographics has limitations due to privacy concerns, LinkedIn concentrates on establishing consistent measurement benchmarks over time. This approach allows them to determine whether campaigns perform above or below average, providing a reliable framework to evaluate return on investment for their recruitment marketing efforts.
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Fairygodboss
32:17 - 34:08
How does Americana Pipe Dream effectively use storytelling in their marketing?
Americana Pipe Dream excels at storytelling by approaching content from a creator's lens, weaving narratives around their products rather than simply promoting them. They build curiosity through varied shot types, pacing, and hooks that capture attention from the beginning. For example, when selling a coat, they create a compelling story about a Soviet grandmother explaining the coat's importance in winter, establishing an emotional connection with viewers. The brand consistently uses origin stories for every product launch, such as their alpenflage camouflage collection, where they incorporated historical context from the 1980s military operations. This storytelling approach not only makes their content entertaining but also product-focused, helping them earn customer attention rather than begging for it. By contextualizing products through narrative, they create urgency and demand while differentiating themselves in the marketplace.
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Sweat Equity
04:02 - 10:08
What are the key bidding strategies to optimize LinkedIn ad campaigns for better cost-efficiency?
For optimal LinkedIn ad campaigns, start by using manual bidding instead of the default automated option, allowing you to set your own bids. Begin with low bids (about 20% above the floor price) and incrementally increase them until reaching the sweet spot for your audience. CTR (click-through rate) is crucial - LinkedIn evaluates campaigns primarily on this metric, with rates below 0.48% considered low-quality. To improve performance, narrow your audience initially by using skills, groups, and interest targeting to reach the most relevant prospects. Once established, gradually expand your audience and experiment with cheaper ad formats and objectives like lead forms instead of website conversions.
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Speedwork Social - LinkedIn Ads Agency
15:08 - 15:44
What is the recommended audience size for a LinkedIn ad campaign?
The ideal audience size for LinkedIn ad campaigns typically ranges from 30,000 to 80,000 people. When your audience is larger than that, you have the opportunity to be more specific and targeted with your criteria. If your audience is smaller, you might be getting too restrictive with your targeting parameters. The optimal size depends on your budget and campaign goals - larger budgets and bigger goals generally require larger audiences. Having a well-defined audience within this range helps maximize the effectiveness of your LinkedIn advertising.
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Speedwork Social - LinkedIn Ads Agency
09:15 - 11:27
What are the key LinkedIn ads targeting options and best practices?
LinkedIn ads targeting options include location (country, state, city), company (name, size, industry, revenue), job experience (titles, function, seniority, skills), education, interests/traits, demographics, predictive audiences, and match audiences. Best practices include keeping audience expansion turned off to avoid LinkedIn broadening your targeting, using permanent location rather than recent/permanent, and watching for unintended 'OR' statements that can make your audience too broad. Creating audiences in the saved audience section provides better insights, and Sales Navigator can help understand your ideal customer profile before setting up targeting parameters.
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Mitchell Gould
00:00 - 19:02
What is LinkedIn's new AI tool Accelerate and how does it enhance LinkedIn ads?
LinkedIn's Accelerate is an AI-powered solution designed to streamline the LinkedIn ads creation process. It helps marketers make better decisions on targeting, creative elements, and budgeting by providing AI-assisted suggestions throughout the campaign setup process. The tool features an optimization phase of 10-14 days where AI dynamically adjusts targeting and budget allocation. According to LinkedIn, early users have seen impressive results - with Accelerate campaigns improving cost per action by up to 42% and being built 15% more efficiently compared to classic campaigns. One testimonial reported a three times increase in lead form completion rate and 66% cheaper cost per lead.
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Raise Your Visibility Online
00:03 - 03:00