Comprehensive Guide to Running Sponsored Message Campaigns on LinkedIn - FinalLayer

Unlock the full potential of LinkedIn advertising with our comprehensive guide to running sponsored message campaigns. In this video, we delve into the often-overlooked features of LinkedIn InMail (now known as Sponsored Messages) and provide step-by-step instructions on creating effective campaigns. Learn how to select your audience, set competitive bids, and design compelling messages that resonate with your recipients. We also cover key metrics to track for your campaigns' success and share best practices to enhance engagement. By the end, you'll be equipped to drive targeted traffic and boost conversions on LinkedIn using sponsored messages.