LinkedIn Marketing
How can I control what people see on my LinkedIn profile?
LinkedIn offers comprehensive visibility settings that allow you to control what others see when viewing your profile. You can edit visibility by accessing profile settings where you'll find options to show your profile photo to everyone, only LinkedIn members, or just first-degree connections. For each profile section (work experience, education), you can toggle switches to determine whether details are visible to the public. While you have control over privacy, Stephanie Marone recommends maintaining visibility since LinkedIn's purpose is to be visible online. Basic information is required, but you can choose which specific details to share. This flexibility enables you to present a professional image while maintaining your preferred level of privacy.
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Stefanie Marrone
02:02 - 03:58
What are the seven essential steps to achieve a 100% complete LinkedIn profile?
To achieve a 100% complete LinkedIn profile, you need seven key elements. First, add a professional photo through the edit profile option. Second, list your current position(s) including any volunteer work or board memberships. Third, include at least two past positions to showcase your work history. Fourth, add your education details. Fifth, craft a compelling profile summary that describes who you are professionally. Sixth, list your specialties in the designated section to highlight your expertise. Finally, obtain at least three recommendations from colleagues or connections. Completing these seven elements will ensure your LinkedIn profile reaches 100% completion and maximizes your visibility.
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Shell Roth
00:18 - 03:24
How has LinkedIn's algorithm changed and what strategy works well for B2B companies today?
LinkedIn's algorithm is constantly changing, shifting away from the historical model where followers automatically saw company updates. Today's effective approach is more focused on outbound engagement and community management rather than just pushing out content. Social listening has become crucial - identifying relevant conversations, adding meaningful comments, and engaging with existing content posted by others. This strategy drives better traffic and engagement to company pages while cultivating the two-way conversations people value on social media. Though companies still share owned content like announcements and webinars, the outbound approach is currently working best with LinkedIn's algorithm.
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Bospar PR
06:59 - 08:45
How can you extract job posting data from LinkedIn without coding?
You can easily extract LinkedIn job data using WebAutomation IO's predefined extractor without writing any code. The process involves signing up for WebAutomation IO, accessing the LinkedIn jobs extractor from the marketplace, and pasting a LinkedIn job search URL. You can specify how many job listings to scrape (or leave it at zero to extract all jobs). Once you run the extractor, the system automatically collects comprehensive job information including titles, companies, locations, posting dates, applicant counts, employment types, and full descriptions. The data can then be downloaded in various formats including CSV, Excel, XML, or JSON for your analysis or business needs.
Watch clip answer (03:17m)
WebAutomation
00:05 - 03:22
How has LinkedIn's algorithm changed and what social media strategy works best for B2B companies now?
LinkedIn's algorithm is constantly changing, shifting away from the traditional model where followers automatically see company updates. Today's effective approach focuses on outbound engagement and community management rather than simply pushing out content. Instead of relying solely on company announcements and owned content, successful B2B strategies involve social listening to identify relevant conversations, then engaging directly with those discussions through comments and meaningful interactions. This outbound strategy works well because it cultivates what people value most about social media - two-way conversations where they can find real answers to their questions from real people. While companies should still share owned content, engaging with others' content proves more effective for driving traffic and engagement.
Watch clip answer (01:46m)Bospar PR
06:59 - 08:45
How does presentation affect success on LinkedIn?
According to the LinkedIn algorithm, success isn't just about what you say, but how you present it. The expert uses a restaurant analogy to illustrate this point: the same food can create completely different experiences based on presentation - jumbled together like a dog's dinner versus beautifully spaced to let each element shine. Most LinkedIn users' posts resemble the messy plate, with content crammed together. However, top creators understand the power of white space to make their message stand out. Proper spacing and presentation help content appear more natural and less robotic, ultimately creating a more engaging experience that attracts connections and increases reach on the platform.
Watch clip answer (00:42m)
Mark Firth
06:14 - 06:57