email management
How can small businesses design professional HTML emails without coding skills?
Today's email marketing tools offer ready-to-use HTML templates that automatically generate code, allowing businesses without web designers to create professional-looking emails. These tools enable customization without requiring coding knowledge, making them ideal for small teams wanting polished email campaigns. For those comfortable with HTML who want more control, most email platforms allow importing custom templates. There are numerous free HTML templates online that can be tailored to fit specific brand requirements. Alternatively, those seeking to create emails from scratch would need advanced HTML knowledge or developer assistance. Regardless of approach, it's essential to design with a mobile-first mindset to ensure responsiveness across different devices.
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Elena Bezborodova
15:41 - 16:29
How can small businesses build an effective email list?
Small businesses can build effective email lists through several methods. First, clearly showcase the value subscribers will receive, whether through pop-up forms, downloadable ebooks, or newsletter subscriptions on landing pages. Offering incentives like free shipping or gift cards is particularly effective. Always implement double opt-in (confirmation emails) to ensure higher quality subscribers. Other effective methods include asking customers to subscribe in physical stores and collecting email addresses at events. The key is making sure potential subscribers understand exactly why they're joining your list and what benefits they'll receive, which leads to better engagement and ultimately higher sales conversion rates.
Watch clip answer (04:04m)
Elena Bezborodova
00:20 - 04:25
What do you need to start an email newsletter?
To start an email newsletter, you need an email marketing service provider like ConvertKit, Glodesk, Mailchimp, or ActiveCampaign. ConvertKit offers a free plan for up to 10,000 subscribers. You also need a device to type on (phone or computer), your brain, and Wi-Fi. No complicated tech gear, cameras, or expensive equipment is required. The essentials are simple, making newsletters accessible for most content creators, especially introverted ones who prefer behind-the-scenes communication rather than fighting with social media algorithms.
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she dreams all day
03:12 - 16:22
How does OnePage CRM improve team email management?
OnePage CRM streamlines email management by storing emails for each contact separately while making them accessible to the entire team. The system organizes all client correspondence in one consolidated view, allowing team members to see all emails exchanged with clients regardless of who sent them, and set reminders for follow-ups. The platform functions as a fully operational inbox where teams can send and receive emails, track opens, use templates, send bulk emails, collaborate on drafts, and schedule communications. Importantly, OnePage CRM maintains privacy by only syncing emails from CRM contacts, keeping personal communications private, with options to exclude sensitive threads from team visibility.
Watch clip answer (00:59m)
OnePageCRM
00:16 - 01:16
What are some free software tools for sending bulk emails?
Several free software tools are available for sending bulk emails effectively. The instructor specifically highlights GMax as a beginner-friendly option that integrates with Gmail for sending personalized emails. GMax offers valuable features including email verification to validate your contact list and tracking capabilities to monitor where your emails are landing (inbox, spam, or promotions folder). Other mentioned tools include Snow.io, Woodpecker, Lemlist, and Instantly AI. Each software has its own specialty, making it important to choose the right tool based on your specific needs, whether you're just starting with email marketing or growing an existing email list.
Watch clip answer (04:07m)
Course Territory
00:03 - 04:11
What are some essential marketing software tools for bulk email campaigns?
Snow IO and Woodpecker Co are powerful marketing software tools for bulk email campaigns. Snow IO offers features like email finder to locate anyone's email online, email verification to ensure deliverability, and email warm-up to test messages before mass sending. Woodpecker Co is excellent for cold email outreach with tracking capabilities that show when recipients click on emails and where messages are delivered. Both platforms offer free accounts to start with, allowing users to test functionality before committing to paid plans.
Watch clip answer (06:32m)
Course Territory
04:28 - 11:00