Step-by-Step Email Marketing Strategy for Small Businesses

In this video, learn a step-by-step email marketing strategy tailored for small businesses with limited budgets. Digital marketing expert Elena Bezborodova shares insights on setting email KPIs, crafting newsletters, and optimizing engagement rates without relying on expensive A/B testing. Discover the crucial steps in email marketing, including how to effectively build your email list, utilize double opt-in for better quality subscribers, and segment your audience for maximum relevance and ROI. With practical examples and recommended tools, you'll be equipped to boost your small business sales through targeted email campaigns.