How can small businesses build an effective email list?

Small businesses can build effective email lists through several methods. First, clearly showcase the value subscribers will receive, whether through pop-up forms, downloadable ebooks, or newsletter subscriptions on landing pages. Offering incentives like free shipping or gift cards is particularly effective. Always implement double opt-in (confirmation emails) to ensure higher quality subscribers. Other effective methods include asking customers to subscribe in physical stores and collecting email addresses at events. The key is making sure potential subscribers understand exactly why they're joining your list and what benefits they'll receive, which leads to better engagement and ultimately higher sales conversion rates.