What are the issues with current MMA fight matchmaking and promotion strategies?

Joe Rogan critiques the current approach to MMA matchmaking, expressing frustration with how promotions prioritize fights that sell pay-per-views rather than creating the most exciting matchups for fans. He specifically discusses the planned return fight involving Tyron Woodley, suggesting that promoters are following a predictable route driven by commercial considerations. The analysis reveals the tension between business interests and fan expectations in professional MMA. Rogan emphasizes that while promotions need to "sell paper" (generate revenue through pay-per-view sales), this approach often results in matchups that don't necessarily deliver the most compelling content for audiences. His commentary highlights the complex dynamics of fighter selection and the strategic decisions that shape the sport's entertainment value versus its commercial viability.