Thought Leadership
How can you leverage LinkedIn's Ads API to improve your targeting?
LinkedIn's Ads API allows access to more targeting data than what's visible in the standard dashboard. Using tools like Supermetrics, you can see a complete list of companies that have received impressions of your ads, rather than just the 10-20 companies visible in the dashboard. This comprehensive view enables you to identify and remove companies that don't fit your ideal target audience, improving campaign efficiency. The API data can also be synced with HubSpot to track assisted LinkedIn conversions based on impression data, providing deeper insights into campaign performance.
Watch clip answer (00:07m)
Ben B2B
00:00 - 00:07
What is the viral legion post strategy for LinkedIn ads in 2025?
The viral legion post strategy is a game-changing approach for LinkedIn ads in 2025 that reimagines traditional lead magnets. It involves creating genuinely valuable content that encourages engagement through likes and comments, which helps the post go viral. Unlike outdated lead magnets that yield high cost-per-lead, these posts provide significant value upfront, prompting users to engage before accessing additional resources. The strategy consists of three parts: creating valuable content from your personal profile, turning the viral post into a thought leadership ad, and targeting specific audiences. Since these ads appear like regular posts rather than advertisements, they generate higher engagement and reduce costs while building a pipeline to high-quality leads.
Watch clip answer (05:41m)
B2B Hero
00:00 - 05:41
Should I publish a long-form LinkedIn article or just a short LinkedIn post?
You should leverage both formats rather than choosing between them. LinkedIn articles provide in-depth content that enhances thought leadership and appears in Google searches, while posts offer immediate feedback and greater reach. The ideal strategy is to prioritize LinkedIn posts for regular engagement while occasionally publishing articles for deeper content. When you do publish an article, promote it through LinkedIn posts by teasing the content or repurposing insights from it. This balanced approach maximizes your LinkedIn presence by combining the frequency of posts with the longevity of articles.
Watch clip answer (09:10m)
Your LinkedIn Business Strategist
00:03 - 09:14
What is employee advocacy and what are its benefits?
Employee advocacy is when employees share their workplace experiences on their personal social media accounts. It's powerful because employee posts receive about eight times more engagement than brand content, and their networks can connect companies to thousands of new people. The benefits include increased brand awareness, attracting qualified talent, and building employer brand. Employee advocacy can drive sales as 48% of decision makers say thought leadership influences purchasing decisions. Additionally, it empowers employees to become thought leaders while helping them grow their networks. The program also helps maintain cohesive messaging while allowing employees to authentically represent the company.
Watch clip answer (05:25m)
Sprout Social
00:48 - 06:13
What is Nyna Caputi's LinkedIn group and how can it benefit thought leaders?
Nyna Caputi hosts a LinkedIn group called 'LinkedIn for Thought Leaders,' which, while still in its infancy at the time of recording, aims to connect professionals interested in showcasing their expertise and thought leadership on the platform. The group provides a space for members to continue conversations, learn from each other, and leverage LinkedIn effectively for professional growth. By joining this community, members can collaborate and share insights that may lead to new opportunities. To find the group, simply search for 'LinkedIn for Thought Leaders' on the platform - noting that LinkedIn's naming policies required Nyna to separate 'LinkedIn' from the rest of the group name.
Watch clip answer (01:01m)
Nyna Caputi
05:15 - 06:16
What is thought leadership and how can AI help develop it?
Thought leadership is when one person's thinking changes how someone else leads. Rather than simply thinking about leading, true thought leadership occurs when your unique perspectives influence others' leadership styles within business contexts. To develop thought leadership with AI, you need to start with your own clear point of view, as generative AI alone will typically produce generic frameworks without originality. The key is to first identify your unique thinking that would change how others lead, then use AI to help refine and structure those thoughts into a framework. This approach ensures your thought leadership remains authentic rather than filled with trite, unoriginal content.
Watch clip answer (02:59m)
Christopher Penn
00:46 - 03:46