Logo

Startup Founders

What are effective strategies for founders to increase their visibility on LinkedIn?

Founders should post consistently (at least twice weekly) to establish their presence and find their unique voice. The algorithm benefits from engaging with your own content within the first 15 minutes after posting through comments, which boosts visibility. LinkedIn is increasingly prioritizing video content and becoming more competitive for advertising space. Recent platform changes include options to boost individual posts for around $70, allowing founders to extend their reach. The growing premium B2B audience on LinkedIn makes it valuable for founders seeking to build personal brands. Some founders also benefit from specialized LinkedIn profile optimization services to dramatically increase their follower counts.

Watch clip answer (02:03m)
Thumbnail

GTMnow

11:40 - 13:43

What are the key opportunities for AI startups within the AI stack?

According to Andrew Ng, the application layer presents the most promising opportunities for AI startups. Unlike the hardware and cloud infrastructure layers which are capital-intensive and highly concentrated, the application layer has significantly less competition while potentially generating more revenue. The developer tooling layer is hyper-competitive with many startups chasing established players like OpenAI. Ng recommends startups focus on areas where they have a technology advantage, as this provides a better chance to become significant players in the space. While media attention often focuses on the tooling layer, successful applications built on top of these tools can create even more value, ultimately supporting the entire AI stack ecosystem.

Watch clip answer (01:37m)
Thumbnail

Stanford eCorner

12:57 - 14:35

How does Brian Chesky define company culture and what makes a culture strong?

Brian Chesky defines culture as "a shared way of doing things" where team members align around a common mission with shared beliefs. He distinguishes between weak and strong cultures rather than good or bad ones, noting that strong cultures are founder-led where people are deeply passionate about the mission. According to Chesky, the most critical elements for building a strong culture are thoughtful hiring practices and having a set way of doing things that people buy into. At Airbnb, they've institutionalized this approach through culture interviews and a Core Values Council that serves as an advisory group to maintain and strengthen their company values.

Watch clip answer (02:07m)
Thumbnail

Greylock

45:40 - 47:48

How did Erin create her course from start to finish?

Erin created her course over approximately seven months, though the focused work took about three months. Her process began with deciding on the course topic (helping content creators transition to entrepreneurship), followed by trademarking the course name "Creator to CEO" to protect the brand. Next, she outlined the entire course, organizing content into seven modules with specific lessons in each. She then hired a course designer who created slides, graphics, and handled the platform setup in Kajabi. For recording, Erin used a teleprompter, ring light, and Blue Yeti microphone, creating both visual presentations and module intros. The final steps included editing, uploading, copyright protection, and marketing.

Watch clip answer (11:44m)
Thumbnail

Erin On Demand

04:58 - 16:43

What is Brian Halligan's current role as a CEO coach and how does he approach this work?

Brian Halligan, founder and former CEO of HubSpot, now primarily coaches CEOs, particularly startup founders going through similar growth journeys as HubSpot experienced. He divides companies into "kids table" (5-50 million in revenue) and "adults table" (50-500 million). His coaching approach combines sharing lessons from his own mistakes with one-on-one vulnerable conversations. Rather than focusing on weaknesses, he helps CEOs understand their challenges, validates their concerns, and shares best practices. Halligan finds this work deeply rewarding as it allows him to give back while helping executives navigate common growth challenges.

Watch clip answer (03:44m)
Thumbnail

Glue Guys Podcast

26:37 - 30:22

How did Raghav and Divya develop their unique approach to the South Indian restaurant business with The Rameshwaram Cafe?

Raghav and Divya developed their restaurant concept by filling the gap between roadside eateries and five-star restaurants. They established core principles: exceptional hygiene, high-quality raw materials, and a commitment to fresh food prepared without refrigeration or artificial preservatives. Their food philosophy mirrors temple prasadam, serving items directly after preparation like home-cooking. The couple implemented a distinctive franchise model where they maintain complete control of kitchen operations, recipes, staffing, and quality, while partners handle day-to-day accounts and customer service. This ensures consistency across locations, with extensive training requirements for staff including 10,000-15,000 practice dosas before serving customers.

Watch clip answer (10:47m)
Thumbnail

Curly Tales

03:03 - 13:51

of6